Strategic Product Marketing Leader: GTM & Growth

Markel Service; Richmond (VA); Vor Ort; USD 73.000 - 152.000; Vollzeit

Zusammenfassung

Markel Group in the United States seeks a Senior Product Marketing Strategist who independently owns the marketing strategy and go-to-market approach for assigned products across the US & Bermuda.

The role combines market, customer, broker, and competitive insight with deep business understanding to develop differentiated propositions, positioning, messaging, launches, campaigns, and enablement strategies that support commercial objectives. Travel 25%-50%.

Qualifikationen

• Strong Product Marketing, go-to-market, or related B2B marketing expertise.
• Demonstrated ability to independently develop and execute marketing strategy.
• Strong market, customer, and competitive orientation.
• Ability to translate complex products into differentiated propositions and messaging.
• Strong executive communication and influencing skills.
• Demonstrated ability to connect marketing activity to measurable business outcomes.
• This role requires approximately 25%-50% travel.

Aufgaben

• Own integrated marketing plans for assigned products, product families, or segments.
• Translate business and product strategies into clear marketing priorities and go-to-market plans.
• Identify opportunities to strengthen market position, engagement, and growth.
• Synthesize market, competitor, customer, broker, and business insights.
• Identify emerging trends, unmet needs, competitive opportunities, and implications for Markel.
• Lead development of differentiated value propositions, positioning, messaging, and supporting proof points.
• Lead end-to-end go-to-market planning for assigned products and segments.
• Establish target audiences, objectives, messaging, channel strategies, launch plans, and success measures.
• Lead integrated campaign strategy and channel planning across content, digital, events, creative and other channels.
• Lead broker and sales enablement strategy, messaging and content requirements; partner with Creative and Communications teams on asset development and execution.
• Ensure marketing activities connect to defined commercial objectives.
• Define success measures for marketing initiatives.
• Evaluate engagement, adoption, enablement utilization, and commercial-leading indicators.
• Use performance insights to optimize strategies and recommend future investment.
• Operates independently within assigned product or segment scope.
• Resolves complex and ambiguous marketing challenges.
• Leads cross-functional teams without formal authority.
• Makes recommendations that influence product, distribution, and marketing decisions.

Kenntnisse

Product marketing

Go-to-market strategy

Market analysis

Messaging & propositions

Executive communication

Cross-functional influence

Jobbeschreibung

Markel Group in the United States seeks a Senior Product Marketing Strategist who independently owns the marketing strategy and go-to-market approach for assigned products across the US & Bermuda.

The role combines market, customer, broker, and competitive insight with deep business understanding to develop differentiated propositions, positioning, messaging, launches, campaigns, and enablement strategies that support commercial objectives. Travel 25%-50%.