Senior Product Marketing Manager, Workday Solutions

Kainos; United States; Remote; USD 90,000 - 150,000; Full time

Job summary

United States Digital Space LLC is seeking a Product Marketing Manager for our Workday Products Business Unit. You will translate product strategy into compelling messaging, drive GTM plans, and enable sales with structured collateral and launch programs.

You will partner with Product, Sales, Incubation, and Marketing to fuel pipeline growth, customer adoption, and market differentiation across regions and channels.

Qualifications

• Proven experience in product marketing, GTM or related marketing role in tech or services.
• Experience developing positioning, messaging and value propositions.
• Experience executing product launches and GTM plans aligned to objectives.
• Strong cross‑functional collaboration with product, sales and marketing.
• Commercial awareness with pipeline and revenue contribution.
• Experience creating sales enablement materials and supporting demand gen.
• Solid understanding of CRM, marketing automation and metrics.

Responsibilities

• Own and deliver Product Marketing Plans aligned to BU priorities and growth targets.
• Lead positioning and messaging with differentiated value propositions; define segments and personas.
• Deliver go‑to‑market and launch execution for new products/features.
• SupportSales Enablement and Demand through playbooks and proof points.
• Support competitive, market and customer insights to refine messaging and activation.
• Own performance tracking and reporting across engagement and pipeline.

Skills

Product marketing

Go‑to‑market

Positioning

Messaging

Sales enablement

Cross‑functional

CRM

Marketing automation

Analytics

Education

Marketing/Business/Communications degree

Tools

Salesforce

Marketo

HubSpot

Job description

United States Digital Space LLC is seeking a Product Marketing Manager for our Workday Products Business Unit. You will translate product strategy into compelling messaging, drive GTM plans, and enable sales with structured collateral and launch programs.

You will partner with Product, Sales, Incubation, and Marketing to fuel pipeline growth, customer adoption, and market differentiation across regions and channels.