Senior Product Marketing Lead — Solutions & GTM

Verkada Inc.; Foster City (CA); On-site; USD 175,000 - 200,000; Full time

Benefits offered by this job

Healthcare coverage

Parental leave

Flexible PTO

Wellness programs

Lunch provided

Job summary

Verkada Inc. is seeking a Senior Product Marketing Manager for Solutions in San Mateo, CA to own positioning across 5–7 industries and drive GTM strategy for integrating new technologies into Verkada’s marketing efforts.

You will develop collateral and messaging, work with Brand, Creative, and Demand Generation, and partner with Channel and Sales Enablement to boost market presence and win rates.

Qualifications

• 5+ years of product marketing experience in B2B SaaS or IoT.
• Bachelor’s degree required.
• MBA preferred or graduating from an accredited MBA program in 2027.
• Ideal candidates have experience developing positioning and messaging across a portfolio of products.
• Self-directed and able to operate independently in a fast-paced environment.
• Exceptional writing skills with meticulous attention to detail and ability to write content for a variety of audiences.
• Experience working cross-functionally with teams including Demand Generation, Sales, Creative, Enablement, and Product.
• Willingness to travel domestically for events and conferences.

Responsibilities

• Develop industry positioning and competitively differentiated messaging based on customer research, industry insights, and product knowledge.
• Bring new products and features to market through an industry lens by taking the lead on content creation - planning, creating/managing deliverables and timelines in order to maximize impact
• Work closely with Brand, Creative, and Demand Generation teams to increase market presence and drive pipeline through key outbound assets (video, webinars, thought leadership, tradeshow collateral, email nurture, etc).
• Partner with Channel and Sales Enablement teams to effectively position our products, leveraging internal tools and developing assets that help improve win rates.
• Become an industry subject matter expert, evangelist, and cross-functional leader who unites Marketing, Sales, and Enablement teams to drive business results.

Skills

Product marketing

Cross-functional collaboration

Writing skills

Travel domestically

Education

Bachelor’s degree

MBA preferred

Job description

Verkada Inc. is seeking a Senior Product Marketing Manager for Solutions in San Mateo, CA to own positioning across 5–7 industries and drive GTM strategy for integrating new technologies into Verkada’s marketing efforts.

You will develop collateral and messaging, work with Brand, Creative, and Demand Generation, and partner with Channel and Sales Enablement to boost market presence and win rates.