Product Marketing Manager - SaaS GTM (Remote)

Everstage; United States; Remote; USD 19,000 - 31,000; Full time

Job summary

Everstage is hiring a Product Marketing Manager (IC2, Generalist) to own go-to-market for product areas and craft messaging, sales tools, and enablement assets. You will work with Product, Sales, and Customer Success to drive launches and revenue impact.

You will build persona-based value propositions, create pitch decks and battle cards, and research market trends to sharpen our messages and win competitive deals.

Qualifications

• 1–4 years in product marketing or adjacent B2B SaaS role.
• Experience in Sales Performance Management (SPM) or CPQ is a plus.
• Hands-on AI experience in marketing or enablement tasks.
• Excellent written communication with ability to simplify complex concepts.
• Ability to build and execute a GTM plan for launches with minimal supervision.
• Structured problem-solving and data-driven decision making.
• Strong cross-functional collaboration with Marketing, Product, and Sales.
• RevOps/Sales Ops exposure is a plus.

Responsibilities

• Own go-to-market for small and medium launches from positioning to enablement.
• Build messaging frameworks and persona value propositions for RevOps, Sales Ops, Finance, and reps.
• Create sales tools: decks, one-pagers, demos, battle cards, web copy, FAQs.
• Research customers, competitors, and market trends to sharpen messaging.
• Keep competitive intelligence current and train Sales on objections.
• Develop customer stories with Customer Success for relevant outcomes.
• Translate new Product capabilities into buyer-benefit messages.
• Lead cross-functional initiatives and align Marketing, Product, and Sales timelines.

Skills

Go-to-market strategy

B2B SaaS

AI in marketing

Clear writing

Cross-functional collaboration

GTM planning

Tools

CPQ tools

Sales enablement platforms

Job description

Everstage is hiring a Product Marketing Manager (IC2, Generalist) to own go-to-market for product areas and craft messaging, sales tools, and enablement assets. You will work with Product, Sales, and Customer Success to drive launches and revenue impact.

You will build persona-based value propositions, create pitch decks and battle cards, and research market trends to sharpen our messages and win competitive deals.