Senior Product Marketing Manager - Growth & GTM (Remote)

ConnectWise; Oregon; Hybrid; USD 120,000 - 180,000; Full time

Job summary

ConnectWise is seeking a Senior Product Marketing Manager to conceive, develop, and maintain integrated GTM strategies that drive demand across markets. You will partner with cross-functional teams to craft messaging, gather market intelligence, and deliver compelling assets.

You will manage multiple campaigns, analyze performance, and guide growth for underperforming products. Travel 20–40% may be required as you support market expansion and partner with sales to win opportunities.

Qualifications

• Bachelor's degree or equivalent business experience required.
• 6+ years of relevant product marketing or GTM experience.
• MBA or related master's degree preferred.
• Product Marketing certification(s) preferred.

Responsibilities

• Develops and maintains innovative GTM strategies to drive demand.
• Collaborates with cross-functional teams to create messaging and assets.
• Researches market trends, analyzes data, and reports insights.
• Leads multiple marketing projects with tight deadlines.
• Evaluates campaign performance and recommends optimization.
• Supports sales enablement and product expansion into new markets.

Skills

Project management

Cross-functional collaboration

Strategic thinking

Excellent communication

Presentation skills

Market research

Stakeholder management

Translate tech to business value

Education

Bachelor's degree or equivalent business experience

MBA or related master's degree

Product Marketing certifications

Job description

ConnectWise is seeking a Senior Product Marketing Manager to conceive, develop, and maintain integrated GTM strategies that drive demand across markets. You will partner with cross-functional teams to craft messaging, gather market intelligence, and deliver compelling assets.

You will manage multiple campaigns, analyze performance, and guide growth for underperforming products. Travel 20–40% may be required as you support market expansion and partner with sales to win opportunities.