Product Marketing Manager - SaaS Enablement for Retail

Upshop; Miami (FL); On-site; USD 80,000 - 110,000; Full time

Job summary

Upshop is seeking a Product Marketing Manager to translate our product and customer value into compelling narratives and enablement for sales and success teams. You will own positioning, messaging, and go-to-market for product launches, and build scalable content across Product, Marketing, Sales, Solutions Consulting, and Customer Success.

The role requires hands-on experience in sales enablement, content strategy, and cross-functional execution, with a focus on outcome-driven storytelling and

Qualifications

• 3+ years in Product Marketing, Sales Enablement, or related role.
• Strong grasp of positioning, messaging, personas, and GTM.
• Experience creating sales enablement materials.
• Experience organizing sales/marketing content in a CMS or knowledge base.
• Excellent written and verbal communication; ability to simplify complex concepts.
• Strong presentation and storytelling for executives.
• Ability to work cross-functionally with Product, Sales, CS, Solutions, and Marketing.
• Strong project management and multi-stakeholder coordination.
• Customer- and outcome-oriented mindset linking capabilities to value.
• Ability to use data and engagement insights to improve programs.

Responsibilities

• Develop positioning, messaging, value propositions for Upshop.
• Partner with Product and cross-functional teams for GTM strategies.
• Translate capabilities into outcomes, use cases, and stories.
• Create customer-facing content: briefs, presentations, blogs, case studies.
• Maintain content ecosystem and enablement content.
• Measure enablement effectiveness and iterate programs.

Skills

Product marketing

Sales enablement

B2B SaaS

Cross-functional

Communication skills

Storytelling

Project management

Tools

Seismic

Highspot

Mindtickle

Showpad

PowerPoint

Canva

Job description

Upshop is seeking a Product Marketing Manager to translate our product and customer value into compelling narratives and enablement for sales and success teams. You will own positioning, messaging, and go-to-market for product launches, and build scalable content across Product, Marketing, Sales, Solutions Consulting, and Customer Success.

The role requires hands-on experience in sales enablement, content strategy, and cross-functional execution, with a focus on outcome-driven storytelling and