Product Marketing Manager

Devonyx; United States; Remote; USD 110,000 - 150,000; Full time

Job summary

Devonyx is seeking a product marketing professional to own positioning, messaging, and go‑to‑market strategy for new features and launches. Translate product value into narratives that drive adoption and revenue.

Responsibilities include defining ICPs, personas, and messaging frameworks, leading launch plans with Product, Sales, and Customer Success, conducting customer research and competitive analysis, and tracking adoption to iterate.

Qualifications

• 5+ years in product marketing (B2B SaaS preferred).
• Strong writing, storytelling, and stakeholder management.
• Experience partnering with Sales on enablement.

Responsibilities

• Define ICPs, personas, and messaging frameworks.
• Lead launch plans with Product, Sales, and Customer Success.
• Run customer research and competitive analysis.
• Track adoption and iterate based on insights.

Skills

Writing

Storytelling

Stakeholder management

Sales enablement collaboration

Job description

About the role

Own positioning, messaging, and go‑to‑market strategy for new features and launches. You’ll translate product value into clear narratives that drive adoption and revenue.

What you’ll do

• Define ICPs, personas, and messaging frameworks
• Lead launch plans with Product, Sales, and Customer Success
• Run customer research and competitive analysis
• Track adoption and iterate based on insights

Requirements

• 5+ years in product marketing (B2B SaaS preferred)
• Strong writing, storytelling, and stakeholder management
• Experience partnering with Sales on enablement

Nice to have

• Prior experience in product management or analytics