Product Marketing Manager - SaaS Growth & Adoption

BLR; Old Saybrook (CT); On-site; USD 85,000 - 130,000; Full time

Job summary

BLR seeks a Product Marketing Manager to bridge product, sales, and marketing, translating capabilities into compelling narratives that drive engagement and adoption. You will ensure marketing readiness for launches and deliver sales enablement assets, partnering with Product Management and Sales Enablement to improve adoption and retention.

The role requires strategic thinking and hands-on execution, with cross-functional collaboration across Product, Demand Gen, Sales, and Brand teams to

Qualifications

• 3-5 years in product marketing or full-stack management – preferably in B2B SaaS or compliance-driven industries.
• Bachelor’s Degree.

Responsibilities

• Develop messaging, positioning, and value propositions aligned to EHS personas and brand standards.
• Lead GTM efforts for new products, features, and bundles with Product, Demand Gen, and Brand teams.
• Create and maintain sales tools; provide updated content for sales teams.
• Conduct customer research to refine persona profiles, segmentation, and buyer journeys.
• Feed customer insights into demand generation planning and content strategy.

Skills

Product marketing

Content creation

Campaign planning

Cross-functional collaboration

Messaging development

Writing skills

Education

Bachelor’s Degree

Job description

BLR seeks a Product Marketing Manager to bridge product, sales, and marketing, translating capabilities into compelling narratives that drive engagement and adoption. You will ensure marketing readiness for launches and deliver sales enablement assets, partnering with Product Management and Sales Enablement to improve adoption and retention.

The role requires strategic thinking and hands-on execution, with cross-functional collaboration across Product, Demand Gen, Sales, and Brand teams to