Product Marketing Manager — Music Ed SaaS (Remote)

Nova Music; Utah, United States, Northern America, Americas; Hybrid; USD 90,000 - 130,000; Full time

Job summary

Nova Music is hiring a Product Marketing Manager to connect its platform with independent music teachers. You will own positioning, launches, customer stories, lifecycle communication, and campaigns that help teachers understand Nova and gain value from it.

You’ll work with customers, product, and engineering to translate insights into clear messages and measurable campaigns, learning which teachers Nova serves best and how to attract more of them.

Qualifications

• 2-5 years of product marketing or growth marketing for software.
• Experience leading launches and measuring business impact.
• Strong customer interviewing and concise writing skills.
• Understand acquisition, activation, retention, conversion, and lifecycle marketing.
• Comfort with analytics to guide decisions and evaluate results.
• Ability to collaborate across product, engineering, design and customer teams.
• Resourceful and capable of building early-stage marketing systems.
• Experience using AI as a core marketing tool with evidence-based outputs.

Responsibilities

• Develop clear positioning and messaging for Nova, its plans, and major product capabilities.
• Plan and execute product launches across the website, email, content, and customer communication.
• Interview customers and translate their language into stronger marketing.
• Improve acquisition and activation journeys from first visit through studio setup.
• Create lifecycle campaigns that drive discovery and adoption of features.
• Partner with product on research, packaging, pricing, and launch measurement.
• Measure channel performance, conversions, feature adoption, and revenue impact.
• Build and use AI-assisted workflows for research, drafting, content development, campaign analysis, and iteration.

Skills

Positioning

Launch management

Customer interviews

Analytics

AI marketing

Job description

Nova Music is hiring a Product Marketing Manager to connect its platform with independent music teachers. You will own positioning, launches, customer stories, lifecycle communication, and campaigns that help teachers understand Nova and gain value from it.

You’ll work with customers, product, and engineering to translate insights into clear messages and measurable campaigns, learning which teachers Nova serves best and how to attract more of them.