Product Marketing Manager

Nova Music; Utah; Hybrid; USD 90,000 - 130,000; Full time

Job summary

Nova Music is hiring a Product Marketing Manager to connect its platform with independent music teachers. You will own positioning, launches, customer stories, lifecycle communication, and campaigns that help teachers understand Nova and gain value from it.

You’ll work with customers, product, and engineering to translate insights into clear messages and measurable campaigns, learning which teachers Nova serves best and how to attract more of them.

Qualifications

• 2-5 years of product marketing or growth marketing for software.
• Experience leading launches and measuring business impact.
• Strong customer interviewing and concise writing skills.
• Understand acquisition, activation, retention, conversion, and lifecycle marketing.
• Comfort with analytics to guide decisions and evaluate results.
• Ability to collaborate across product, engineering, design and customer teams.
• Resourceful and capable of building early-stage marketing systems.
• Experience using AI as a core marketing tool with evidence-based outputs.

Responsibilities

• Develop clear positioning and messaging for Nova, its plans, and major product capabilities.
• Plan and execute product launches across the website, email, content, and customer communication.
• Interview customers and translate their language into stronger marketing.
• Improve acquisition and activation journeys from first visit through studio setup.
• Create lifecycle campaigns that drive discovery and adoption of features.
• Partner with product on research, packaging, pricing, and launch measurement.
• Measure channel performance, conversions, feature adoption, and revenue impact.
• Build and use AI-assisted workflows for research, drafting, content development, campaign analysis, and iteration.

Skills

Positioning

Launch management

Customer interviews

Analytics

AI marketing

Job description

Help more music teachers understand Nova, try it, and make it part of their studios.

We review applications on a rolling basis.

Salt Lake City, UT; San Francisco, CA; or Remote Full-time Marketing

About Nova Music

We’re building Nova Music to give independent music teachers one place to run their studios. Nova brings scheduling, attendance, billing, family communication, lesson records, student portals, and practice into one connected experience.

We talk with our customers daily. Their feedback, along with how they use the product, shapes what we build.

Our goal is to reduce the administrative work teachers carry, make things clearer for families, and create a better experience for students between lessons.

The role

We’re looking for a Product Marketing Manager who can connect what Nova builds with the music teachers who need it.

You’ll own positioning, launches, customer stories, lifecycle communication, and the programs that help teachers understand Nova and get value from it.

You’ll work closely with customers, product, and engineering, then turn those insights into clear messages and measurable campaigns.

You’ll help us learn which teachers Nova serves best, why they choose it, and how we can earn the attention and trust of more of them.

What you’ll do

• Develop clear positioning and messaging for Nova, its plans, and major product capabilities.
• Plan and execute product launches across the website, email, content, and customer communication.
• Interview customers and turn their language, results, and concerns into stronger marketing.
• Improve acquisition and activation journeys from first visit through studio setup.
• Create lifecycle campaigns that help teachers discover and adopt valuable features.
• Partner with product on research, packaging, pricing, and launch measurement.
• Measure channel performance, conversion, feature adoption, and revenue impact.
• Build and use AI-assisted workflows for research, drafting, content development, campaign analysis, and iteration.

What success looks like

• More qualified music teachers discover Nova and create accounts.
• More new teachers understand the product and successfully set up their studios.
• Product launches lead to measurable awareness, adoption, and customer value.
• Nova converts more teachers into paying customers and grows recurring revenue.
• Teachers can clearly explain what Nova does and why it matters to them.
• Lifecycle communication increases adoption of useful but underused features.
• Nova develops repeatable acquisition channels and a clearer view of where to invest.

What we’re looking for

• You have 2-5 years of experience in product marketing, growth marketing, or a closely related role for a software product.
• You’ve developed positioning, led launches, and measured their business impact.
• You’re a strong customer interviewer and a clear, concise writer.
• You understand acquisition, activation, retention, conversion, and lifecycle marketing.
• You’re comfortable using analytics to make decisions and evaluate results.
• You can work across product, engineering, design, and customer-facing teams.
• You’re resourceful and comfortable building the systems needed for an early-stage marketing function.
• You use AI as a core part of marketing work and know how to keep its output accurate, distinctive, and grounded in evidence.

Experience marketing to music teachers, educators, independent professionals, or small service businesses is strongly preferred.

Explore the tools Nova gives independent music teachers to schedule lessons, manage billing, communicate with families, and run their studios.