Product Marketing Lead: GTM & Messaging

Opensend Inc; USA; Remote; USD 140.000 - 165.000; Vollzeit

Zusammenfassung

Opensend Inc is seeking a Product Marketing Manager to shape how our expanding product suite is positioned, launched, and sold. You will partner with Product, Sales, Demand Gen and Customer Success to craft clear stories, enable teams, and measure impact across campaigns and revenue streams.

You will own messaging, go‑to‑market planning, and customer storytelling, translating complex identity and data enrichment capabilities into compelling value propositions for diverse buyer personas.

Qualifikationen

• Five or more years in product marketing, including three or more in B2B SaaS.
• Proven experience owning go-to-market strategy from positioning to sales enablement.
• Experience creating enablement materials such as pitch decks, battlecards and product collateral.
• Strong positioning and messaging skills: translate complex products into clear value propositions.
• Excellent writing, storytelling and presenting skills for technical and nontechnical audiences.

Aufgaben

• Lead product positioning and messaging across products, personas and use cases.
• Drive GTM launches and sales readiness, adoption and performance measurement.
• Create enablement content for sales and customer success, including decks and battlecards.
• Track competitors and market trends to inform positioning and strategy.
• Develop customer stories, use cases and proof points to demonstrate value.
• Support product adoption and expansion through messaging and training.

Kenntnisse

Product marketing

B2B SaaS

Go-to-market

Enablement materials

Pitch decks

Messaging

Cross-functional collaboration

Storytelling

Data-driven

Jobbeschreibung

Opensend Inc is seeking a Product Marketing Manager to shape how our expanding product suite is positioned, launched, and sold. You will partner with Product, Sales, Demand Gen and Customer Success to craft clear stories, enable teams, and measure impact across campaigns and revenue streams.

You will own messaging, go‑to‑market planning, and customer storytelling, translating complex identity and data enrichment capabilities into compelling value propositions for diverse buyer personas.