Marketing: Founding GTM Strategy - ONSITE

Abhito Llc; San Francisco (CA); Hybrid; USD 145,000 - 190,000; Full time

Job summary

Abhito Llc in San Francisco is seeking its first GTM Strategy hire to build product marketing and go-to-market strategy from scratch. This founder-like role sits at the intersection of product, sales, and marketing, with a fast track to Head of Product Marketing.

You will shape how the market understands the product, enable the sales team, turn customer insights into a sharper narrative, and help the company scale in a high-growth AI logistics startup environment.

Qualifications

• 2–3 years in consulting, IB, or strategy at a high-growth startup.
• Exceptional written communication; ability to translate complex ideas clearly.
• Experience building decks and conducting market research.
• Experience working with sales teams on enablement.
• Analytical with CRM and sales data; comfortable with data-driven messaging.

Responsibilities

• Own the product launch process and narrative for new features.
• Create sales enablement materials such as demo scripts and case studies.
• Build market narrative and positioning through research and personas.
• Analyze sales calls and product usage to improve messaging and GTM.
• In first 30 days, shadow the Director of Marketing and audit materials.

Skills

Consulting/IB/Strategy

Analytical

Written communication

Market research

Sales enablement

CRM data

Growth startup

Ownership mindset

Tools

CRM software

Sales tools

Job description

California — San Francisco Full time

Employment type Full time

Salary range USD 145,000.00 - 190,000.00

Visa types accepted US Citizen Green Card

Our client is a fast-growing AI logistics startup at Series B turning Series C, seeking their first GTM Strategy hire to build product marketing and go-to-market strategy from scratch. This is a rare founding role sitting at the intersection of product, sales, and marketing — with a fast track to Head of Product Marketing. You'll be responsible for shaping how the market understands the product, enabling the sales team, and turning customer insights into a sharper, more compelling narrative as the company scales.

What You’ll Do

• Own the product launch process and narrative for new features — translating technical capabilities into clear customer value
• Create sales enablement materials including demo scripts, case studies, and objection handling frameworks
• Build and maintain market narrative and positioning through customer research and persona development
• Analyze sales calls, customer feedback, and product usage data to continuously improve messaging and GTM strategy
• In your first 30 days — sit in on every sales call, audit all existing marketing materials, and shadow the Director of Marketing

Key Requirements

• 2–3 years in consulting, IB, or strategy and operations at a high-growth startup
• Experience in a high-output, analytically demanding environment
• Exceptional written communication skills — complex ideas expressed clearly and concisely
• Experience building decks and conducting market research
• Experience working closely with sales teams on enablement
• Analytical comfort with CRM and sales tool data preferred
• Prior experience in a growth role preferred
• High ownership mindset — thrives in ambiguity and figures things out independently