Product Marketing Manager, GTM Enablement - Private Markets

Carta; San Francisco (CA); On-site; USD 147,000 - 215,000; Full time

Job summary

Carta is seeking a Product Marketing Manager focused on GTM enablement to join the Marketing team. You will translate product capabilities into pipeline-driving narratives, develop assets, and partner with Sales to enable AEs and partners.

You will own analytics of launch performance, collaborate with Demand Gen, and shape segment messaging informed by customer feedback. This role requires 6+ years of experience and SaaS fintech exposure.

Qualifications

• 6+ years of hands-on product marketing/GTM experience.
• Preferably SaaS fintech experience and/or product marketing at companies serving VC or similar investor types.
• Motivation to work collaboratively in a fast-paced, ever-changing environment.
• Creative problem solving skills.
• Ability to diagnose problems, isolate them into component parts, and drive towards creative solutions.
• Excellent communication skills, with the ability to distill complex thoughts and strategies into actionable value propositions for prospects and customers.

Responsibilities

• Position and launch products with messaging for private markets finance personas and buyer groups, focusing on what resonates in sales conversations.
• Develop and maintain assets including sales decks, battlecards, objection-handling guides, one-pagers, and demo narratives for AEs and partners.
• Build and execute outbound PMM strategy in partnership with Sales to translate product capabilities into pipeline-driving narratives.

Skills

GTM strategy

Cross-functional collaboration

Creative problem solving

Strong communication

Problem diagnosis

Job description

Carta is seeking a Product Marketing Manager focused on GTM enablement to join the Marketing team. You will translate product capabilities into pipeline-driving narratives, develop assets, and partner with Sales to enable AEs and partners.

You will own analytics of launch performance, collaborate with Demand Gen, and shape segment messaging informed by customer feedback. This role requires 6+ years of experience and SaaS fintech exposure.