Lead Product Marketing Manager

Carta; New York (NY); On-site; USD 183,000 - 215,000; Full time

Benefits offered by this job

Equity included

Commission plans (where applicable)

Excellent benefits

Job summary

Carta is seeking a Lead Product Marketing Manager focused on GTM enablement to drive how we position, launch, and sustain products for private capital markets. You will create high-impact assets for sales and partners, and lead outbound PMM strategies in close collaboration with Sales.

You’ll work with Demand Gen and Integrated Marketing to ensure campaigns align with product positioning and field workflows, while guiding creative briefs and cross-functional alignment across PMM, Creative/Brand,

Qualifications

• 8+ years of hands-on product marketing/GTM experience.
• Preferably SaaS fintech experience serving VC or investor types.
• Ability to collaborate in a fast-paced environment.
• Creative problem solving skills.
• Ability to diagnose problems and drive solutions.
• Excellent communication to distill value propositions.

Responsibilities

• Position, launch, and sustain private markets products with a sales-focused lens.
• Develop and maintain sales assets: decks, battlecards, one-pagers, demo narratives.
• Build outbound PMM strategy with Sales for pipeline growth.
• Plan and prioritize PMM initiatives with the marketing team to drive revenue.
• Ensure campaigns reflect product positioning and sales workflows.
• Provide clear briefs to creative teams for high-impact assets.
• Coordinate cross-functionally from awareness to close.
• Develop persona-level messaging from customer research and field feedback.
• Track launch and enablement performance and evolve accordingly.
• Collaborate with Customer Marketing on upsell and cross-sell plays.

Skills

GTM strategy

Sales enablement

Cross-functional collaboration

Messaging and positioning

Analytics and measurement

Customer research

Job description

The Company You’ll Join

Carta is the connected platform and AI-native ecosystem for private capital. Built to replace fragmented tools with a single system of record, Carta brings together the software, services, and legal infrastructure that founders use to manage equity, fund managers use to run administration and reporting, and legal teams use to close transactions. Trusted by 55,000 companies and 1.8M+ equity holders in 160+ countries, and 10,000 funds and SPVs representing $250B+ in assets under management, Carta is transforming how private capital operates. Recognized by Fortune, Forbes, Fast Company, Inc. and Great Places to Work.

For more information about our offices and culture, check out our Carta careers page.

The Problems You’ll Solve

At Carta, Our Employees Set Out On a Mission To Unlock The Power Of Equity Ownership For More People In More Places. We Believe That The Problems We Solve Today Unlock The Opportunities Of Tomorrow. As a Lead Product Marketing Manager Focused On GTM Enablement, You’ll Work To

• Bring deep knowledge of private markets finance personas and buying groups (venture capital, private equity, private credit) to how we position, launch, and sustain products — with a specific lens on what resonates in a sales conversation
• Develop and maintain high-impact assets including sales decks, battlecards, objection-handling guides, one-pagers, demo narratives, and channel-specific materials that equip AEs and partners to win
• Build and execute outbound PMM strategy in close partnership with Sales, translating product capabilities into pipeline-driving narratives and segment-specific messaging
• Deploy PMM planning and prioritization in conjunction with the wider marketing team, evaluating what investments — in deliverables and resourcing — are needed to move revenue
• Partner with Demand Generation and Integrated Marketing to ensure outbound campaigns reflect product positioning and are built with sales workflow in mind
• Enable strong creative execution through high-quality briefs in partnership with Creative and Program Management, with a bias toward assets that perform in the field
• Operate cross-functionally across PMM, Creative/Brand, Enablement, Ops, and Sales to align GTM motions from awareness through close
• Develop segment and persona-level messaging informed by customer research, competitive intelligence, and direct feedback from the field
• Act as a key analytics owner for launch and enablement performance — tracking what's being used, what's converting, and what needs to evolve
• Collaborate with Customer Marketing on upsell and cross-sell plays that expand revenue within existing accounts
• Influence product development by surfacing structured customer and seller feedback into the product roadmap
• Be present in market through owned and external events; represent Carta's product narrative at customer events, internal kickoffs, and industry conferences

The Team You’ll Work With

You’ll be joining our Marketing team, as part of our Product and Customer Marketing team. Marketing is the engine for growth at Carta. We bring our values to life through our brand, and drive demand for products and services across a complex market landscape. We infuse the customer in everything we design, define and deliver and reflect the inspiration and ambition of our customers in the work we do.

About You

A successful Product Marketing Manager for this role would likely have

• 8+ years of hands-on product marketing/GTM experience
• Preferably, SaaS fintech experience and/or product marketing experience at companies that serve VC or similar investor types
• Motivation to work collaboratively in a fast-paced, ever-changing environment
• Creative problem solving skills
• Ability to diagnose problems, isolate them into their component parts, and drive towards creative solutions
• Excellent communication skills, with the ability to distill complex thoughts and strategies into actionable value propositions for prospects and customers

Salary

Benefits

Carta’s compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is:

• $182,750 - $215,000 salary in San Francisco, CA; New York, NY
• $173,613 - $204,250 salary in Seattle, WA

Disclosures

• We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, please connect with the talent partner via email.
• Carta uses E-Verify in the United States for employment authorization. See the E-Verify and Department of Justice websites for more details.
• For information on our data privacy policies, see Privacy, CA Candidate Privacy, and Brazil Transparency Report.
• Please note that all official communications from us will come from an @carta.com or @carta-external.com domain. Report any contact from unapproved domains to [e-mail].