Senior Product Marketing Manager, GTM Enablement

Carta; Seattle (WA); On-site; USD 174,000 - 204,000; Full time

Benefits offered by this job

Equity

Commissions

Job summary

Carta is the connected platform and AI-native ecosystem for private capital. Built to replace fragmented tools with a single system of record, Carta brings together software, services, and the legal infrastructure founders use to manage equity, fund managers run administration, and legal teams close transactions.

As Lead Product Marketing Manager focused on GTM enablement in Seattle, you’ll translate product capabilities into pipeline-driving narratives, develop sales assets and battlecards,

Qualifications

• 8+ years of hands-on product marketing/GTM experience.
• Preferably SaaS fintech experience and/or product marketing experience at companies that serve VC or similar investor types.
• Motivation to work collaboratively in a fast-paced, ever-changing environment.
• Creative problem solving skills.
• Ability to diagnose problems, isolate them into their component parts, and drive towards creative solutions.
• Excellent communication skills, with the ability to distill complex thoughts and strategies into actionable value propositions for prospects and customers.

Responsibilities

• Bring deep knowledge of private markets finance personas and buying groups to how we position, launch, and sustain products.
• Develop and maintain high-impact assets including sales decks, battlecards, objection-handling guides, one-pagers, demo narratives, and channel-specific materials that equip AEs and partners to win.
• Build and execute outbound PMM strategy in close partnership with Sales, translating product capabilities into pipeline-driving narratives and segment-specific messaging.
• Deploy PMM planning and prioritization in conjunction with the wider marketing team, evaluating investments needed to move revenue.
• Partner with Demand Gen and Integrated Marketing to ensure outbound campaigns reflect product positioning and are built with sales workflow in mind.
• Enable strong creative execution through high-quality briefs in partnership with Creative and Program Management, with a bias toward assets that perform in the field.
• Operate cross-functionally across PMM, Creative/Brand, Enablement, Ops, and Sales to align GTM motions from awareness through close.
• Develop segment and persona-level messaging informed by customer research, competitive intelligence, and direct feedback from the field.
• Act as a key analytics owner for launch and enablement performance — tracking what's being used, what's converting, and what needs to evolve.
• Collaborate with Customer Marketing on upsell and cross-sell plays that expand revenue within existing accounts.
• Influence product development by surfacing structured customer and seller feedback into the product roadmap.
• Be present in market through owned and external events; represent Carta's product narrative at customer events, internal kickoffs, and industry conferences

Skills

Product marketing

GTM strategy

SaaS fintech

Cross-functional collaboration

Creative problem solving

Communication

Job description

Carta is the connected platform and AI-native ecosystem for private capital. Built to replace fragmented tools with a single system of record, Carta brings together software, services, and the legal infrastructure founders use to manage equity, fund managers run administration, and legal teams close transactions.

As Lead Product Marketing Manager focused on GTM enablement in Seattle, you’ll translate product capabilities into pipeline-driving narratives, develop sales assets and battlecards,