Product Marketing Manager - Nonprofit

Sage; Atlanta (GA); Hybrid; USD 100,000 - 160,000; Full time

Benefits offered by this job

401(k) retirement match

32 days paid time off

18 weeks paid parental leave

5 days paid volunteering

Tuition reimbursement

Wellness rewards program

Job summary

Sage is seeking a commercially minded Product Marketing Manager to accelerate Sage Intacct’s growth in the nonprofit sector. You’ll shape go-to-market strategy, strengthen our market position, and empower partners to better serve mission-driven organizations.

This role is based in Atlanta and is hybrid: 3 days per week in the office. You’ll translate market insights into compelling propositions that drive adoption, growth, and customer impact across product, marketing, sales, and strategic

Qualifications

• 5+ years in product or market-facing marketing for B2B SaaS.
• Proven ability to translate market insights into actionable plans.
• Strong storytelling and cross-functional collaboration.

Responsibilities

• Define and execute go-to-market plans for Sage Intacct nonprofit vertical.
• Develop messaging, competitive insights, and sales enablement tools.
• Collaborate with product, sales, marketing and partners to drive adoption.
• Build and strengthen partner programs to accelerate growth.
• Represent Sage at industry events and webinars to build market presence.

Skills

Product marketing

Go-to-market strategy

Messaging & positioning

B2B SaaS

Stakeholder management

Commercial growth

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce

Marketo

Job description

At Sage, we help organizations thrive through better financial management. We’re looking for a commercially minded Product Marketing Manager to accelerate Sage Intacct’s growth in the nonprofit sector, one of our most established industry markets and a significant opportunity for future growth.

This is an exciting opportunity to shape go-to-market strategy, strengthen our market position, and empower our partner ecosystem to better serve mission-driven organizations. Working across product, marketing, sales, and strategic partners, you’ll turn market insights into compelling propositions that drive adoption, growth, and customer impact.

This role is based in Atlanta and is hybrid: 3 days per week in the office.

What you’ll do:

• Drive industry strategy: Execute go-to-market initiatives, identify market opportunities, and influence product and marketing priorities through customer and competitive insights.
• Enable partner growth: Develop playbooks and frameworks that help partners grow and differentiate their nonprofit advisory practices.
• Strengthen our value proposition: Create compelling messaging, positioning, competitive insights, and sales enablement tools that accelerate customer engagement and adoption.
• Build market presence: Represent Sage through thought leadership, industry events, webinars, and strategic partnerships.
• Collaborate for impact: Work across product, sales, marketing, and the wider ecosystem to translate industry insights into commercial growth.

Key Responsibilities

What you’ll bring:

• Experience in product marketing, industry marketing, or go-to-market strategy, ideally within B2B SaaS or financial technology.
• Strong skills in positioning, messaging, competitive analysis, and translating market insights into actionable strategies.
• A commercial mindset with the ability to connect marketing initiatives to growth and customer adoption.
• Excellent communication and stakeholder management skills, with confidence influencing teams and engaging external audiences.
• Experience in nonprofit technology, Client Advisory Services (CAS), or partner-led business models is a plus.
• Shape a high-growth market: Play a key role in one of Sage Intacct’s most established industry segments and a major opportunity for future growth.
• Make your work matter: Help bring technology to organizations that are making a difference in communities around the world.
• Influence strategy: Turn your market expertise into meaningful input for product, marketing, and commercial decision-making.
• Work across an ambitious ecosystem: Collaborate with talented teams, strategic partners, and industry leaders to create new opportunities.
• Make an impact you can see: Help strengthen our market position, accelerate adoption, and enable partners to build more successful businesses.

Plenty of perks:

• 401(k) retirement match (100% matching up to 4%)
• 32 days paid time off (21 personal days, 10 national holidays, 1 floating holiday)
• 18 weeks paid parental leave for birth, adoption or surrogacy offered 1 year after start date
• 5 days paid yearly to volunteer (through Sage Foundation)
• $5,250 tuition reimbursement per calendar year starting 6 months after hire date
• Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually) Library of on-demand career development options and ongoing training offerings

What it’s like to work at Sage:

Careers homepage - https://www.sage.com/en-us/company/careers/

LinkedIn page - https://www.linkedin.com/company/sage-software