Product Marketing Manager - Healthcare

Sage; Atlanta (GA); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

401(k) match

Paid time off

Parental leave

Tuition reimbursement

Wellness program

Job summary

Sage, a leader in financial management software, seeks a commercially minded Product Marketing Manager to accelerate Sage Intacct’s growth in healthcare from Atlanta with hybrid work.

You’ll shape go-to-market strategy, craft healthcare messaging, and enable partners and sales. Cross-functional collaboration with product, marketing, and strategy teams will drive market growth and customer value.

Qualifications

• Experience in product marketing or industry marketing, ideally in B2B SaaS or fintech.
• Strong skills in positioning, messaging, competitive analysis, and translating market insights into actionable strategies.
• Commercial mindset with ability to connect marketing initiatives to growth and customer adoption.

Responsibilities

• Drive industry strategy and go-to-market plans for Sage Intacct in healthcare.
• Accelerate partner growth with playbooks and frameworks for differentiated advisory practices.
• Create messaging, competitive positioning, and sales enablement tools to drive engagement.
• Represent Sage at industry events and through strategic partnerships to build market presence.
• Collaborate with product, sales, marketing and industry stakeholders to inform strategy and growth.

Skills

GTM strategy

Positioning & messaging

Competitive analysis

Stakeholder management

Healthcare tech / CAS / partner models

Job description

Location: Atlanta, GA | Hybrid: 3 days per week in the office

At Sage, we help organizations make smarter financial decisions through technology. We’re looking for a commercially minded Product Marketing Manager to accelerate Sage Intacct’s growth in the healthcare sector, a dynamic market with significant opportunities for innovation and expansion.

In this role, you’ll shape go-to-market strategy, strengthen our healthcare value proposition, and empower partners to deliver more impactful advisory services. Working across product, marketing, sales, and strategic partners, you’ll turn industry insights into compelling messaging and growth initiatives that help healthcare organizations navigate complexity and focus on delivering better outcomes.

This role is based in Atlanta, and is hybrid: 3 days per week in the office.

What you’ll do:

• Drive industry strategy: Execute go-to-market plans, identify emerging market opportunities, and translate healthcare trends into actionable business strategies.
• Accelerate partner growth: Develop playbooks and frameworks that help partners build differentiated healthcare advisory practices and expand their market reach.
• Bring our value proposition to life: Create compelling messaging, competitive positioning, and sales enablement tools that drive customer engagement and adoption.
• Build market presence: Represent Sage through industry events, thought leadership, executive engagements, and strategic partnerships.
• Connect insight with impact: Collaborate with product, sales, marketing, and industry stakeholders to inform strategy, strengthen our market position, and drive commercial growth.

Key Responsibilities

What you’ll bring:

• Experience in product marketing, industry marketing, or go-to-market strategy, ideally within B2B SaaS or financial technology.
• Strong skills in positioning, messaging, competitive analysis, and translating market insights into actionable strategies.
• A commercial mindset with the ability to connect marketing initiatives to growth and customer adoption.
• Excellent communication and stakeholder management skills, with confidence influencing teams and engaging external audiences.
• Experience in healthcare technology, healthcare financial management, Client Advisory Services (CAS), or partner-led business models is a plus.

Why Sage?

Shape our strategy in a growing industry, collaborate with an ambitious partner ecosystem, and help bring smarter financial management to healthcare organizations.

Ready to turn market opportunity into meaningful impact? Join Sage and help healthcare organizations thrive.

Plenty of perks:

• 401(k) retirement match (100% matching up to 4%)
• 32 days paid time off (21 personal days, 10 national holidays, 1 floating holiday)
• 18 weeks paid parental leave for birth, adoption or surrogacy offered 1 year after start date
• 5 days paid yearly to volunteer (through Sage Foundation)
• $5,250 tuition reimbursement per calendar year starting 6 months after hire date
• Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually) Library of on-demand career development options and ongoing training offerings

What it’s like to work at Sage:

Careers homepage - https://www.sage.com/en-us/company/careers/

LinkedIn page - https://www.linkedin.com/company/sage-software