Product Marketing Manager - Energy Analytics (Hybrid, Equity)

LawIQ, Inc.; Washington (District of Columbia); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Parental leave (12 weeks)

Flexible work hours

Hybrid schedule

Health plans

401(k) with match

Unlimited PTO

Job summary

Arbo, based in Washington, DC, seeks a Product Marketing Manager to own positioning, launches, and demand generation for its gas/oil analytics software and data services. You will partner with product, devops, and commercial teams to craft differentiated messaging for traders, originators, and project teams.

You’ll lead persona research, competitive analysis, and sales enablement, and help shape go‑to‑market across product lines with measurable impact.

Qualifications

• 1–3 years of experience in product marketing or related role in B2B data/analytics/SaaS.
• Experience contributing to product launches or GTM campaigns with measurable results.
• Experience building sales enablement materials used by sales teams.
• Skill in persona development, segmentation, and competitive analysis.
• Ability to learn complex technical/regulatory subject matter and explain it simply.
• Familiarity with CRM and marketing automation platforms; AI tools usage is a plus.

Responsibilities

• Positioning and messaging: develop frameworks and value props for each product line and buyer persona.
• Product launches: plan, execute, and track launches including AI analytics and data integrations.
• Demand generation support: supply narratives for events, webinars, LinkedIn, and content.

Skills

Product marketing

Go-to-market

Persona development

Competitive analysis

CRM and marketing automation

AI tools usage

Energy markets interest

Tools

CRM platforms

Marketing automation tools

Job description

Arbo, based in Washington, DC, seeks a Product Marketing Manager to own positioning, launches, and demand generation for its gas/oil analytics software and data services. You will partner with product, devops, and commercial teams to craft differentiated messaging for traders, originators, and project teams.

You’ll lead persona research, competitive analysis, and sales enablement, and help shape go‑to‑market across product lines with measurable impact.