Product Marketing Manager

LawIQ, Inc.; Washington (District of Columbia); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Parental leave (12 weeks)

Flexible work hours

Hybrid schedule

Health plans

401(k) with match

Unlimited PTO

Job summary

Arbo, based in Washington, DC, seeks a Product Marketing Manager to own positioning, launches, and demand generation for its gas/oil analytics software and data services. You will partner with product, devops, and commercial teams to craft differentiated messaging for traders, originators, and project teams.

You’ll lead persona research, competitive analysis, and sales enablement, and help shape go‑to‑market across product lines with measurable impact.

Qualifications

• 1–3 years of experience in product marketing or related role in B2B data/analytics/SaaS.
• Experience contributing to product launches or GTM campaigns with measurable results.
• Experience building sales enablement materials used by sales teams.
• Skill in persona development, segmentation, and competitive analysis.
• Ability to learn complex technical/regulatory subject matter and explain it simply.
• Familiarity with CRM and marketing automation platforms; AI tools usage is a plus.

Responsibilities

• Positioning and messaging: develop frameworks and value props for each product line and buyer persona.
• Product launches: plan, execute, and track launches including AI analytics and data integrations.
• Demand generation support: supply narratives for events, webinars, LinkedIn, and content.

Skills

Product marketing

Go-to-market

Persona development

Competitive analysis

CRM and marketing automation

AI tools usage

Energy markets interest

Tools

CRM platforms

Marketing automation tools

Job description

The Product Marketing Manager will own how Arbo’s products are positioned, launched, and sold. Arbo’s portfolio spans gas and oil analytics software, ArView project intelligence and research, custom data integrations, and ArboIQ analytical services. Your job is to make each one clear, differentiated, and compelling to the traders, originators, pipeline project teams, and infrastructure developers who buy them.

You will report to the VP of Customer Success or VP of Sales as a member of the Commercial team, and work daily with product, devops, and commercial teams. This is an exceptional opportunity to shape go-to-market for a growing company at a moment when energy infrastructure investment is surging.

About Arbo

Arbo is a dynamic data, analytics, and services company that transforms regulatory and market data into business intelligence trusted by market leaders in energy transportation, trading, and marketing. Our mission is to help American industry build and operate energy infrastructure that powers the world.

Arbo customers receive trustworthy data and insights with viewpoints and differentiated intelligence tailored to provide a foundation for strategic decision‑making. Our data acquisition systems and analytics work 24/7 to support project development, commercial and regulatory decisions, commodity trades, and transportation transactions.

We seek enterprising, purpose‑driven team members interested in accelerated professional growth in the world’s most important industry.

“Arbonauts” work across functions as part of one team while enjoying the autonomy to make decisions and organize work and life in a way that maximizes well‑being and productivity.

Our strong core values and culture create a high performance and energy environment that maintains the discipline needed to drive results alongside a casual and candid atmosphere that easily allows authenticity.

Successful Arbonauts have these goals and traits in common:

• Bring a leadership and ownership point of view to their endeavors
• Possess strong core values and judgment
• Have a strong interest in business administration
• Pursue continuous improvement and learning
• Seek purpose in their career
• Excel in a functional discipline and enjoy multitasking across functions
• Value and seek equity ownership in a company
• Thrive with autonomy and are undaunted by ambiguity

Responsibilities

Positioning and Messaging

• Develop and maintain positioning, messaging frameworks, and value propositions for each product line and buyer persona.
• Lead persona and segment research and additional discovery to aid positioning.
• Track the competitive landscape, from large energy data providers such as Enverus and Wood Mackenzie to in‑house analysts, law firms, and consultancies, and publish differentiation guidance for the commercial team.

Product Launches and Go‑to‑Market

• Plan and execute launches for new products and features, including AI‑enhanced analytics and data integrations.
• Partner with product management to capture voice‑of‑customer and inform roadmaps, packaging, and pricing.
• Define launch goals and report on pipeline, adoption, and win‑rate impact.
• Build and maintain pitch decks, case studies, one‑pagers, demo narratives, and proposal content.
• Train the commercial team on products, personas, and competitive positioning.
• Support Deal Scrums and strategic account plans with tailored collateral.

Demand Generation Support

• Supply product narratives for webinars, events, paid LinkedIn, and sponsored media.
• Own case studies, landing pages, and website content that support launches and Arbonaut thought leadership.

About You

Curious | Strategic | Enterprising | Humble | Ambitious

Qualifications

• 1–3 years of experience in product marketing, marketing, or a related role, ideally for B2B data, analytics, SaaS, or information services.
• Experience contributing to product launches or go‑to‑market campaigns with measurable results.
• Experience building sales enablement materials that a sales team actually uses.
• Skill in persona development, segmentation, and competitive analysis.
• Ability to learn complex technical and regulatory subject matter and explain it simply.
• Familiarity with CRM and marketing automation.
• Hands‑on use of AI tools to speed up research, messaging, and content production and to learn complex subjects quickly, with the judgment to verify what they produce.
• Interest in energy markets and infrastructure; energy or financial markets experience a plus.
• Competitive cash compensation target (base salary plus performance bonus based on individual, company ACV goals)
• Equity ownership through ISOs included as an important upside component of the package
• 401(k) with employer match
• Employer‑sponsored health plans (medical, dental, vision)
• 12 weeks paid parental leave
• Flexible work hours and hybrid schedule
• Unlimited paid time off

This position is based in Washington, DC with a hybrid work arrangement, in the office a minimum of 3 days per week.

The role requires the ability to work effectively in person and remotely and to communicate clearly verbally and in writing.

Periodic travel (5–10%) can be expected to meet customers, attend industry events, and collaborate with teammates.

Arbo is committed to the recruitment, hiring, and promotion of qualified individuals and does not discriminate based on race, color, national origin, gender, affectional or sexual orientation, age, religion, disability, or veteran status.