Product Marketing Manager - Energy Data & GTM Leader

Arbo; Washington (District of Columbia); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

401(k) plan

Health plans

Unlimited PTO

Hybrid work schedule

Equity opportunity

Job summary

Arbo, a data, analytics, and services company in energy infrastructure, seeks a Product Marketing Manager to own positioning, launches, and GTM for its gas and oil analytics software, ArView, and ArboIQ services.

You will partner with product, devops, and commercial teams in a hybrid Washington, DC role, develop buyer personas, track the competitive landscape, create sales enablement content, and drive product launches that accelerate adoption and revenue.

Qualifications

• 1-3 years of experience in product marketing, marketing, or a related role.
• Experience contributing to product launches or go-to-market campaigns with measurable results.
• Experience building sales enablement materials that a sales team actually uses.
• Skill in persona development, segmentation, and competitive analysis.
• Ability to learn complex technical and regulatory subject matter and explain it simply.
• Familiarity with CRM and marketing automation.
• Hands-on use of AI tools to speed up research, messaging, and content production.

Responsibilities

• Develop and maintain positioning, messaging frameworks, and value propositions for each product line and buyer persona.
• Lead persona and segment research and additional discovery to aid positioning.
• Track the competitive landscape, publish differentiation guidance for the commercial team.
• Plan and execute launches for new products and features, including AI-enhanced analytics and data integrations.
• Partner with product management to capture voice-of-customer and inform roadmaps, packaging, and pricing.
• Define launch goals and report on pipeline, adoption, and win-rate impact.
• Build and maintain pitch decks, case studies, one-pagers, demo narratives, and proposal content.
• Train the commercial team on products, personas, and competitive positioning.
• Support Deal Scrums and strategic account plans with tailored collateral.

Skills

CRM and marketing automation

AI tools for research

Persona development

Written and verbal communication

Tools

CRM software

Marketing automation platforms

Job description

Arbo, a data, analytics, and services company in energy infrastructure, seeks a Product Marketing Manager to own positioning, launches, and GTM for its gas and oil analytics software, ArView, and ArboIQ services.

You will partner with product, devops, and commercial teams in a hybrid Washington, DC role, develop buyer personas, track the competitive landscape, create sales enablement content, and drive product launches that accelerate adoption and revenue.