Product Marketing Manager, Alarms & Connectivity

Verkada; San Mateo, California, City of Rochester (CA, MO, NY); On-site; USD 130,000 - 170,000; Full time

Job summary

An innovative firm is seeking a Product Marketing Manager to spearhead the launch of new products in the alarms and connectivity sectors. This role is pivotal in driving market success through strategic planning and cross-functional collaboration. You will work closely with diverse teams, crafting compelling messaging and sales collateral to enhance customer engagement. Join a rapidly growing company that values creativity and offers a supportive environment for personal and professional growth. If you're passionate about product marketing and want to make a significant impact, this opportunity is perfect for you.

Benefits

Healthcare programs

Nationwide medical, vision and dental coverage

Health Saving Account (HSA)

Expanded mental health support

Paid parental leave policy

Professional development stipend

Wellness/fitness benefits

Healthy lunches provided daily

Commuter benefits

Qualifications

• 2-5 years of product marketing experience in a B2B tech company.
• Strong writing skills for various audiences, including technical content.

Responsibilities

• Lead product launches and manage deliverables for maximum impact.
• Develop differentiated messaging and positioning based on user research.

Skills

Product Marketing

Cross-functional Collaboration

Technical Writing

Market Research

Education

Bachelor's Degree

Degree in Quantitative Field

Job description

Who We Are

Verkada is a leader in cloud-based B2B physical security. Verkada offers six product lines - video security cameras, access control, environmental sensors, alarms, workplace and intercoms - integrated with a single cloud-based software platform.

Designed with simplicity and scalability in mind, Verkada gives organizations the real-time insight to know what could impact the safety and comfort of people throughout their physical environment, while empowering them to take immediate action to minimize security risks, workplace frustrations and costly inefficiencies.

Founded in 2016, Verkada has expanded rapidly with 15 offices across three continents, 2,100+ full-time employees and 30,000+ customers across 70+ countries.

Overview

Verkada is looking for a Product Marketing Manager for Alarms (product line with the largest TAM) and Connectivity (our newest product category). As the Product Marketing Manager for these two product lines, you will be responsible for launching new products and ensuring their success in the market.

In addition to bringing new products to market, you will be integral in creating the collateral needed to enable our Sales, Demand Generation, and Channel Marketing teams to win. This role is highly cross-functional and will bring together stakeholders across the Product, Engineering, Sales, and Marketing organizations to drive business results.

This position will be based in-person at our HQ in San Mateo, CA.

Responsibilities

• Bring new products to market by taking the lead on launches - planning and creating/managing deliverables in order to maximize impact.


• Develop competitively differentiated messaging and positioning for a product based on user research, market insights, and product knowledge.


• Partner with PM counterparts to set a go-to-market plan within each product vertical, including target markets, pricing and packaging, and channel strategy.


• Work closely with Creative, Demand Generation, and Channel Marketing teams to increase market presence and drive pipeline through key outbound assets (video, webinars, thought leadership, email nurture, etc).


• Partner with the Sales team to understand how your products and messaging are resonating with customers and develop sales collateral to improve win rates.


• Become a product subject matter expert, evangelist and cross-functional leader who unites Marketing, Sales, and Product teams to drive business results.

Requirements

• 2-5 years of product marketing (or similar) experience at a B2B technology company


• Experience working cross-functionally with teams including Product, Engineering, Sales, Creative, and Marketing


• Strong ability to write for various audiences, including technical content


• Ability to help drive creative and content efforts across the marketing organization


• Bachelor's required; degree in a quantitative field is a plus, but not required

US Employee Benefits

Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources. Our benefits and perks programs include, but are not limited to:

• Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans


• Nationwide medical, vision and dental coverage


• Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options


• Expanded mental health support


• Paid parental leave policy & fertility benefits


• Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time


• Professional development stipend


• Fertility Stipend


• Wellness/fitness benefits


• Healthy lunches provided daily


• Commuter benefits

Annual Pay Range

At Verkada, we want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate's skills and experience, as well as market demands and internal parity. A Verkada employee may be eligible for additional forms of compensation, depending on their role, including sales incentives, discretionary bonuses, and/or equity in the company in the form of restricted stock units (RSUs)

Below is the annual on-target earnings (OTE) range for full-time employees for this position, comprised of base compensation and commissions (if applicable).

Estimated Annual Pay Range

$130,000—$170,000 USD

Verkada Is An Equal Opportunity Employer

As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.

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