Brand Marketing Manager, WhatsApp

WhatsApp; Menlo Park (CA); On-site; USD 122,000 - 176,000; Full time

Job summary

An innovative company seeks a Brand Marketing Manager to shape the future of a leading consumer tech brand. This role involves developing and executing impactful brand marketing strategies, managing large-scale campaigns, and collaborating with various teams to ensure local relevance. The ideal candidate will have extensive experience in brand marketing, a passion for building brands, and a proven ability to connect product and brand agendas. Join a dynamic team dedicated to making a significant impact in the tech industry and driving forward-thinking marketing initiatives.

Qualifications

• 7+ years in brand marketing for consumer tech brands.
• Experience leading large multi-million dollar campaigns.
• Proven track record of connecting product and brand marketing.

Responsibilities

• Develop global brand marketing initiatives across various media.
• Lead campaigns and go-to-market strategies for brand moments.
• Track performance and optimize campaigns based on insights.

Skills

Brand Marketing

Consumer Insights

Campaign Management

Media Planning

Product Value Proposition

Job description

Join to apply for the Brand Marketing Manager, WhatsApp role at WhatsApp.

This range is provided by WhatsApp. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$122,000.00/yr - $176,000.00/yr

WhatsApp is a fast, simple, and reliable way to talk to anyone in the world. More than 2.5 billion people in over 180 countries use WhatsApp to stay in touch with friends and family, anytime and anywhere. WhatsApp is not only free but also available on multiple mobile devices and in low connectivity areas — making it accessible and reliable wherever you are. It's a simple and secure way to share your favorite moments, send important information, or catch up with a friend. WhatsApp helps people connect and share no matter where they are in the world. This is a foundational role within the WhatsApp global marketing organization, that will play a critical role in the global development of the WhatsApp brand. WhatsApp is looking for a proven consumer marketing manager who is passionate about building brands and experienced in developing and executing insights-driven brand marketing plans that move hearts and minds. This Brand Marketing Manager has a proven track record of working in a brand marketing manager capacity to shape the future of a consumer tech brand. In this pivotal role, you will lead and bridge across global and local consumer marketing teams, responsible for the development and execution of large-scale campaigns and brand moments across the world, working with local teams to ensure local relevance for billions of users. They must be adept at balancing the need for exceptional work while keeping up with the pace of an organization famous for moving fast.

Brand Marketing Manager, WhatsApp Responsibilities:

• Develop and manage a pipeline of global brand marketing initiatives across media, partnerships, experiential, editorial, etc.
• Inform our overall global brand strategy based on in-depth understanding of users, product, and the competitive landscape in key markets.
• Lead the development of campaigns and go-to-market strategies for our global brand campaigns and tentpole moments — that meet our short and long-term business goals.
• Partner closely with teams such as Product Marketing, Consumer Insights, Decision Science, Communications, Planning and Media Investment, Creative X (In-house Creative and Production Agency), Media and Advertising Agencies, Growth Marketing, and Product Management.
• Track performance of campaigns to provide data-backed insights to optimize campaigns, find new opportunity areas, and report success to leadership.
• Work with a growing team of Brand Strategists, Integrated Marketers, Social & Communications teams to deliver on business priorities.

Minimum Qualifications:

• 7+ years of experience in brand marketing for consumer tech brands of global scale.
• Brand marketing experience in the Tech industry.
• In-depth experience in landing successful product value propositions with clear brand POV.
• Experience in leading large multi-million dollar campaigns with an understanding of communications and media planning.
• Demonstrated experience working with media and creative agencies. Capacity to connect brand & business agenda and come up with bold/innovative ideas for brand marketing.
• Extensive experience connecting product & brand marketing agenda, capacity to operate in both lanes.
• Demonstrated track record of bringing a tech product's brand positioning into product design & GTM.

Preferred Qualifications:

• Product marketing experience in tech.
• CPG marketing experience.

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based on race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, veteran status, disability, or other legally protected characteristics. We also consider qualified applicants with criminal histories, as per law. Meta participates in the E-Verify program where required. We may leverage AI and machine learning in our recruitment process.

Meta is committed to providing reasonable accommodations for candidates with disabilities. If you need assistance, contact us at [e-mail].

$122,000/year to $176,000/year + bonus + equity + benefits. Compensation is based on skills, qualifications, experience, and location. Benefits details are available at Meta.