Corporate Marketing Manager

WilioT Ltd; San Francisco (CA); Hybrid; USD 115,000 - 140,000; Full time

Job summary

Join a forward-thinking company as a Corporate Marketing Manager, where your creativity and strategic mindset will shape the future of IoT marketing. In this hybrid role, you will craft engaging content, lead external communications, and manage impactful trade shows, all while collaborating with diverse teams. With a focus on audience engagement, you will drive integrated campaigns that enhance brand awareness and support the customer journey. This is an exciting opportunity to make a significant impact in a rapidly evolving industry, working alongside some of the biggest names in technology.

Qualifications

• 5+ years of experience in marketing and communications.
• Exceptional writing and editing skills for various formats.
• Ability to manage trade shows and events effectively.

Responsibilities

• Develop and execute marketing communications plans and projects.
• Manage trade shows and build relationships with media partners.
• Create content that promotes the company's value proposition.

Skills

Content Creation

Marketing Communications

Event Planning

Media Relations

Writing and Editing

Analytical Skills

Education

Bachelor's in Marketing

Bachelor's in Communications

Tools

Microsoft PowerPoint

HubSpot

Oktopost

Figma

Job description

Wiliot was founded by the team that invented one of the technologies at the heart of 5G. Their next vision was to develop an IoT sticker, a computing element that can power itself by harvesting radio frequency energy, bringing connectivity and intelligence to everyday products and packaging—things previously disconnected from the IoT. This revolutionary mixture of cloud and semiconductor technology is being used by some of the world’s largest consumer, retail, food, and pharmaceutical companies to change the way we make, distribute, sell, use, and recycle products.

Our investors include Softbank, Amazon, Alibaba, Verizon, NTT DoCoMo, Qualcomm, and PepsiCo.

Wiliot is seeking a Corporate Marketing Manager to join our team in San Diego or San Francisco. Reporting to the Corporate Marketing Director, s/he will develop engaging content; lead external communications; oversee and enhance the content strategy across Owned and Paid channels, identify and manage trade shows; and create PR opportunities, including speaking engagements, bylines, and awards.

The ideal candidate is creative and results-oriented with a minimum of 5 years of hands-on experience creating compelling content for various audiences, collaborating with internal and external stakeholders, crafting messaging, managing trade shows, and publishing content to the website.

You will develop and execute audience-focused marketing communications initiatives that impact the full customer journey, from awareness to adoption and expansion. You will help orchestrate integrated campaigns across multiple channels and collaborate closely with product, product marketing, solutions, and demand generation teams.

Please note this is a hybrid role requiring 3 days/week in-office.

Responsibilities

·Create, implement, and measure the effectiveness of marketing communications plans and projects; establish KPIs

·Write, edit, and place content that promotes Wiliot’s point of view in the market, as well as content that deepens understanding and awareness of Ambient IoT, our value proposition, and differentiation

·Plan, execute, and manage trade shows and events (messaging, collateral development, booth design, MarCom plan, vendor management, budget, etc.)

·Build, manage, and evolve relationships with media partners, influencers, PR agency, and other key stakeholders

·Maintain brand identity and messaging consistency across all materials

Requirements

·Bachelor's in Marketing, Communications, or a related field

·A minimum of 5 years of direct experience in marketing and communications, media relations, and event planning at a tech company

·Ability to flex with fast growth and frequent change, respond to and adapt plans and approaches in real-time (experience in a startup or hypergrowth tech company is a plus)

·Exceptional writing and editing skills for print, online, and video

·Proven experience creating a variety of materials -- fact sheets, video/webinar scripts, presentations, contributed articles, FAQs, press releases, briefing documents, executive biographies, etc.

·Ability to track and measure the effectiveness of Marketing, PR, and Social Media campaigns, as well as ROI from trade shows

·Proactive problem solver; strong analytical skills

·Is resourceful, detail-oriented, and organized with a maturity that inspires confidence and calm

·Appreciation of nuanced and confidential information

·Strong working knowledge of Microsoft PowerPoint

Preferred Skills:

·Experience working in a globally diverse environment and across time zones; strong cross-functional collaboration skills and ability to drive coordination across stakeholders to align activities with broader business initiatives

·Attention to detail and accuracy in all deliverables

·Experience publishing to Kraft websites

·Experience with social media platforms within CRMs like HubSpot, and standalone platforms like Oktopost

·Working knowledge of Figma

The annual salary for this position ranges from $115,000 to $140,000.

Pay is based on several factors, including market location, and may vary depending on job-related knowledge, skills, and experience.