Growth Marketing Manager, CRM, Google Fi

Google; Mountain View (CA); On-site; USD 114,000 - 163,000; Full time

Job summary

An innovative industry leader seeks a dynamic marketing professional to drive customer growth and enhance user engagement. This role involves leading the strategy for CRM programs and co-marketing initiatives, collaborating with cross-functional teams to optimize performance and explore new growth opportunities. With a focus on technology and user experience, you will play a crucial role in shaping marketing strategies that resonate with consumers. If you're passionate about leveraging data analytics and creative marketing solutions, this position offers a unique opportunity to make a significant impact in a forward-thinking environment.

Qualifications

• 4+ years in marketing across various fields like growth and product marketing.
• Experience managing CRM programs and operational roles.

Responsibilities

• Define and execute the strategy for the Fi CRM program.
• Develop and execute co-marketing and CRM campaigns.

Skills

Marketing Experience

CRM Management

Project Management

Data Analytics

Communication Skills

Education

Bachelor's Degree

Job description

Note: By applying to this position, you will have the opportunity to share your preferred working location from the following: San Francisco, CA, USA; Mountain View, CA, USA.

Minimum qualifications:

1. Bachelor's degree or equivalent practical experience.
2. 4 years of experience in marketing working across one or more marketing fields (i.e., growth, product marketing, brand marketing, social).
3. 3 years of experience with managing CRM programs and strategies.
4. 3 years of experience in an operational role.
5. Experience managing cross-functional or cross-team projects.

Preferred qualifications:

1. 3 years of experience in B2C email or lifecycle marketing.
2. 3 years of experience managing creative and media agencies.
3. Experience in developing and executing holistic strategy, balancing priorities, and driving projects to completion.
4. Experience influencing and collaborating within teams and with cross-functional stakeholders, using exceptional written and verbal communication skills.
5. Experience in project management, including documented timelines and milestones.
6. Experience with running A/B experiments and campaign optimization using data analytics to maximize marketing ROI.

About The Job

Whether you're working on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you will lead every facet of the product's journey, from positioning to external communications, working with cross-functional teams across Sales, legal, product development, engineering, and more. You will be involved in product marketing strategy from start to finish.

The Subscriptions and Customer Growth Marketing organization drives consumer apps and subscription growth, partnering with product engineering and insights to deepen user relationships and bring helpful products to market.

At Google Fi Wireless, we believe connectivity is fundamental, and we are committed to reliable network access for all. Our mission is to drive Fi subscriber growth through innovative acquisition and engagement strategies, emphasizing a test-and-learn culture, collaboration, and impact.

Our marketing approach starts with technology and ends with the user, demonstrating how Google's products solve problems in unconventional ways, prioritizing user experience and technological innovation.

The US base salary range for this full-time position is $114,000-$163,000 plus bonus, equity, and benefits. Salary ranges are role, level, and location-dependent, and your recruiter can share specific details during hiring.

Responsibilities

1. Own, define, and execute the strategy for a part of the Fi Customer Relationship Management (CRM) program.
2. Plan, define, and execute the Google Fi co-marketing strategy across owned and operated marketing channels within the Google ecosystem.
3. Develop and execute co-marketing and CRM campaigns, from writing briefs to sharing results and learnings.
4. Scope opportunities, forecast impact, track and optimize performance, run experiments, and identify new growth opportunities.
5. Manage relationships with key stakeholders including Marketing, Product, Business Development, and Operations, and oversee agencies supporting execution.

Google is an equal opportunity workplace and an affirmative action employer, committed to diversity and inclusion. We consider all qualified applicants regardless of race, color, religion, sex, national origin, sexual orientation, age, disability, or veteran status. For accommodations, please complete our Accommodations for Applicants form.