Product Marketing Manager — AI-Driven Growth & Enablement

Broadcast Management Group; Washington (District of Columbia); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Health insurance

401(k)

PTO

Bonus

Job summary

Broadcast Management Group in Washington, DC is seeking a Product Marketing Manager for Media Command™ to own competitive positioning, messaging, and sales enablement. You will build customer reference assets and drive adoption through onboarding programs and webinars.

You'll partner with sales and product teams, use AI-driven research, and model ROI to inform campaigns and collateral. This is a high-growth SaaS role in the DC area.

Qualifications

• 5+ years in product marketing for a B2B software product.
• Strong competitive positioning and win/loss analysis experience.
• Proven sales enablement and case study writing skills.

Responsibilities

• Own Media Command's positioning, messaging, and collateral for sales enablement.
• Create case studies, one-sheets, decks, and RFP responses to accelerate deals.
• Drive product adoption post-sale through onboarding and webinars.
• Leverage AI for competitive research, customer insights, and ROI modeling.

Skills

Product marketing

Competitive positioning

Win/Loss analysis

Sales enablement writing

Customer reference programs

Product adoption metrics

AI experience

B2B SaaS

ROI modeling

Job description

Broadcast Management Group in Washington, DC is seeking a Product Marketing Manager for Media Command™ to own competitive positioning, messaging, and sales enablement. You will build customer reference assets and drive adoption through onboarding programs and webinars.

You'll partner with sales and product teams, use AI-driven research, and model ROI to inform campaigns and collateral. This is a high-growth SaaS role in the DC area.