Product Marketing Manager — AI-Driven B2B SaaS

Broadcast Management Group, Inc.; Washington (District of Columbia); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health insurance

401(k)

Paid time off

Bonus

Job summary

Broadcast Management Group, Inc. seeks a seasoned Product Marketing Manager for Media Command to own positioning, messaging, and sales enablement.

You’ll partner with Sales and Product, leveraging AI for competitive analysis and ROI modeling, driving adoption and customer references in a high-growth SaaS environment. Based in the Washington, DC area, you’ll build battle cards, case studies, and reference programs, while measuring win rates and deal health to help hit ARR targets and accelerate

Qualifications

• 5+ years in product marketing for a B2B software product
• Proven success with competitive positioning and win/loss analysis
• Strong case study and sales enablement writing skills
• Experience building and managing customer reference programs
• Track record of driving product adoption and customer success metrics
• Daily AI experience for market research and analysis
• Comfort with sales process and partnering with AEs

Responsibilities

• Own Media Command positioning and messaging for wins against competitors
• Develop case studies, one-sheets, demo scripts, and sales decks
• Support proposals, RFP responses, and customer references program
• Track win rate, sales cycle length, and deal health
• Drive product adoption through onboarding sequences, webinars, and success coordination
• Build AI-enabled marketing frameworks and templates

Skills

Product marketing

Competitive positioning

Win/loss analysis

Sales enablement writing

Customer references

Product adoption metrics

AI marketing

Sales collaboration

Tools

Claude AI

Job description

Broadcast Management Group, Inc. seeks a seasoned Product Marketing Manager for Media Command to own positioning, messaging, and sales enablement.

You’ll partner with Sales and Product, leveraging AI for competitive analysis and ROI modeling, driving adoption and customer references in a high-growth SaaS environment. Based in the Washington, DC area, you’ll build battle cards, case studies, and reference programs, while measuring win rates and deal health to help hit ARR targets and accelerate