Product Marketing Manager

Clera Labs, Inc.; San Francisco (CA); Sur place; USD 150 000 - 240 000; Plein temps

Résumé du poste

Clera Labs, Inc. is seeking a hands-on Marketing leader to own product marketing and demand generation for an AI platform serving the hospitality sector.

You will craft positioning, develop campaigns, and build growth programs to help customers understand and adopt the product. The role covers messaging, content creation, webinars, and thought leadership, with a focus on balanced inbound and outbound strategies.

Qualifications

• 5+ years in B2B SaaS or AI marketing with ownership of end-to-end campaigns
• Hands-on experience across product marketing, positioning, demand generation, and paid acquisition
• Experience with inbound channels (SEO, content) and outbound programs (events, field marketing)
• Ability to measure campaign results, analyze conversion funnels, and run A/B tests
• Strong content and campaign portfolio for complex/technical products
• Experience in a fast-growing company and comfort running multiple experiments

Responsabilités

• Develop product positioning, messaging, and website pages for customer segments
• Create video content, use cases, webinars, blog posts, and other marketing materials
• Research competitors and market trends to inform go-to-market strategy
• Run content and channel experiments, including newsletters, podcasts, and influencer partnerships
• Plan field marketing campaigns, events, conferences, and customer dinners
• Develop thought leadership content for company leaders across LinkedIn and other channels
• Direct and optimize paid campaigns, signup funnels, lead generation, and conversion experiments

Connaissances

B2B SaaS marketing

End-to-end campaigns

Paid acquisition

Inbound & SEO/content

A/B testing & analytics

Content & campaign portfolio

Description du poste

About the Role

Own hands-on product marketing and demand generation for an AI platform serving the hospitality sector. You will build positioning, campaigns, and growth programs that help customers understand and adopt the product.

What You'll Do

• Develop product positioning, messaging, and website pages tailored to customer segments.

• Create video content, use cases, webinars, blog posts, and other marketing materials.

• Research competitors and market trends to inform go-to-market strategy.

• Run content and channel experiments, including newsletters, podcasts, and influencer partnerships.

• Plan field marketing campaigns, events, conferences, and customer relationship dinners.

• Develop thought leadership content for company leaders across LinkedIn and other channels.

• Direct and optimize paid campaigns, signup funnels, lead generation, and conversion experiments.

What We're Looking For

• At least 5 years of marketing experience in B2B SaaS or AI, with ownership of end-to-end campaigns.

• Hands-on experience across product marketing, positioning, demand generation, and paid acquisition.

• Experience with both inbound channels, such as SEO and content, and outbound programs, including events and field marketing.

• Ability to measure campaign results, analyze conversion funnels, and run A/B tests.

• Strong content and campaign portfolio, including experience with complex or technical products.

• Experience in a fast-growing company and comfort running multiple marketing experiments. Hospitality experience is not required.

Compensation & Benefits

Base salary is $150,000 to $240,000 annually, with equity and comprehensive health insurance and a 401(k) match. Visa sponsorship is not available.

Location

On-site in San Francisco, California.