Senior Product Marketing Manager

BMS Performance Ltd.; New York (NY); On-site; USD 180,000 - 220,000; Full time

Benefits offered by this job

Stock options

401(k)

Health insurance

30 days’ paid holiday

Job summary

BMS Performance Ltd. in New York is seeking the first dedicated Senior Product Marketing Manager to shape launches, positioning and proofs of value for an enterprise AI platform serving financial services, insurance and commercial real estate.

You will own the product story, work directly with the CEO, and build a repeatable launch engine that turns every release into a market event, with stock options and a strong equity package as part of the package.

Qualifications

• AI fluency: use AI tools daily and understand model basics.
• Experience marketing complex software to enterprise buyers with long sales cycles.
• Track record of launching products and scaling go-to-market in AI startups.
• Strong ability to explain a complex product simply.
• Experience growing a company from $0 to $10M ARR and beyond in AI.
• Exposure to regulated markets (financial services, insurance, CRE) a plus.

Responsibilities

• Repackaging, renaming and relaunching existing products so the platform tells one clear story.
• A repeatable launch engine that keeps pace with releases every few weeks.
• Use-case content for each industry, plus demos, walkthroughs and short product videos.
• Customer case studies and proof points.
• Value propositions for buyers from COOs/CFOs to underwriters who use the product.
• Sales enablement: pitch material, battlecards and self-serve AI templates.

Skills

AI fluency

Enterprise software marketing

Product launches

Technical communication

ARR growth experience

Regulated-market exposure

Job description

Senior Product Marketing Manager

New York | On-site 4 days a week

$180,000-$220,000 base + equity

• First product marketing hire at a fast-growing, venture-backed AI company
• Enterprise AI platform for financial services, insurance and commercial real estate
• Own launches, positioning and product proof, with a direct line to the CEO
• Six- and seven-figure enterprise deals and a new release every few weeks
• Ideal for an AI-native product marketer who has helped a startup grow from early revenue
• Package: stock options for every hire, 401(k), health insurance and 30 days’ paid holiday

The Company

We are supporting a venture-backed AI company with teams in New York and London, backed by some of the best-known investors in AI. Its platform runs the complex, high-stakes work at the heart of regulated businesses, such as underwriting, investment due diligence and lease review, accurately and the same way every time.

Customers include major insurers, investment firms and commercial real estate investors, owners and operators, and deal sizes are growing fast. The product ships new capabilities every three to four weeks. What the business needs now is someone to turn those releases into launches the market notices.

The Opportunity

This is the company’s first dedicated product marketing role. You will report to the Head of Revenue, work directly with the CEO, and own the product story: how products are named, packaged, positioned and launched, and the proof that shows them working in each industry.

The core positioning is in place, but in AI it never stands still. You will keep it sharp as the product and the market move, with no approval maze: good ideas go straight to the founders and get done. The role starts as an individual contributor, and its scope will grow with you.

What You’ll Own

• Repackaging, renaming and relaunching existing products so the platform tells one clear story
• A repeatable launch engine that keeps pace with releases every few weeks
• Use-case content for each industry, plus demos, walkthroughs and short product videos
• Customer case studies and proof points
• Value propositions for each buyer, from COOs and CFOs to the analysts and underwriters who use the product
• Sales enablement: pitch material, battlecards and self-serve AI templates

Success is measured on launches that land and content that helps close enterprise deals, not on volume of activity.

About You

You live and breathe AI, and you have been part of a startup growing from early revenue: either as an early product marketing hire at a Series A-C company, or learning under a strong product marketing leader and now ready to own the function.

You will bring:

• AI fluency: you use AI tools every day and understand how the models work
• Experience marketing complex software to enterprise buying groups with longer sales cycles
• A track record of launching products, scaling a go-to-market and repositioning quickly as the market moves
• Strong technical understanding: you can explain a complex product simply
• Experience of helping a company grow from $0 to $10M ARR, and ideally beyond
• Regulated-market exposure (financial services, insurance, commercial real estate) and hands-on demo or video skills are a strong plus