Senior Director, Product Marketing

Remote; San Francisco (CA); Remote; USD 198,000 - 247,000; Full time

Benefits offered by this job

Medical, Dental, Vision coverage

401(k) with employer matching

Equity grant participation

Flexible paid time off

Home office setup budget

Learning and development stipend

Parental leave (16 weeks)

Fully remote for US continental

Job summary

Partner Company seeks a Senior Director of Product Marketing to define and scale a high-impact product marketing function in a fast-growing enterprise SaaS setting. This fully remote lead role drives narrative, differentiation, and go-to-market excellence across executive stakeholders and cross-functional teams.

You will shape category strategy, enterprise storytelling, and launches while influencing roadmap, pricing, and packaging decisions through market insights and customer feedback.

Qualifications

• 12+ years of product marketing experience in B2B enterprise SaaS.
• Proven ability to build, lead, and develop high-performing teams.
• Strong product marketing expertise with distinctive positioning and messaging.
• Balance strategic thinking with hands-on execution in fast-moving environments.
• Experience launching platform products and scalable GTM programs.
• Excellent written, verbal, and presentation skills for executives and teams.
• Customer-focused, data-driven approach to strategy and impact measurement.
• Genuine curiosity about AI and marketing trends; familiarity with pricing/packaging is a plus.

Responsibilities

• Own and evolve the product narrative, connecting platform capabilities with customer needs.
• Develop differentiated positioning and messaging for product launches and sales conversations.
• Lead and coach a high-performing product marketing team with clear priorities.
• Build team processes and operating rhythms to focus on high-impact initiatives.
• Collaborate with Product on roadmap, pricing, and go-to-market decisions.
• Lead cross-functional launches aligning Product, Marketing, Sales, and Customer Success.
• Create industry- and use-case-focused programs with Demand Gen, Sales, and Services.
• Guide product messaging across digital channels with Brand and web teams.
• Partner with Sales to create customer narratives and proof points.
• Own analyst relations strategy and executive briefings.
• Use feedback and metrics to continuously improve messaging and programs.

Skills

Product marketing leadership

B2B Enterprise SaaS

Cross-functional collaboration

Strategic storytelling

Executive communication

Go-to-market programs

Analytical mindset

AI awareness

Job description

Defining the future of work & living globally

This position is listed on behalf of a partner company, who manages all applications and next steps.

We are seeking a strategic and experienced Senior Director of Product Marketing to lead and scale a high-impact product marketing function within a fast-growing enterprise SaaS environment. In this fully remote leadership role, you will shape the product narrative, strengthen market differentiation, and connect product strategy with compelling go-to-market execution. You will lead a talented team while partnering closely with executive leadership and cross-functional stakeholders across Product, Marketing, Sales, and Customer Success. The role combines category strategy, enterprise storytelling, product launches, and commercial growth initiatives. You will also influence roadmap, pricing, and packaging decisions through customer, competitive, and market insights. This is an opportunity to help define the future of AI-powered marketing solutions and drive measurable business impact.

Accountabilities:

Own and continuously evolve the product narrative, connecting platform capabilities, services, and solutions to customer needs and market opportunities.

Develop differentiated positioning and compelling messaging for product launches, sales conversations, websites, and other customer-facing experiences.

Lead, coach, and develop a high-performing product marketing team, establishing clear priorities and opportunities for professional growth.

Build effective team processes and operating rhythms that focus resources on the highest-impact initiatives.

Partner with Product leadership to bring customer feedback, competitive intelligence, and market insights into roadmap, pricing, packaging, and go-to-market decisions.

Lead cross-functional product launches, aligning Product, Marketing, Sales, and Customer Success to drive awareness, sales readiness, and customer adoption.

Develop industry- and use-case-focused marketing programs with Demand Generation, Sales, and Services to generate qualified pipeline and expansion opportunities.

Guide product messaging across digital channels and key customer touchpoints in collaboration with Brand, Creative, and web teams.

Partner with Sales and Enablement to create customer narratives, proof points, and resources that support discovery, demonstrations, and value-based selling.

Own the analyst relations strategy, building industry relationships and coordinating executive briefings, research evaluations, and market positioning.

Use customer feedback, field insights, and commercial performance metrics to continuously improve messaging, launches, and go-to-market programs.

Requirements:

12+ years of product marketing experience in B2B enterprise SaaS, including at least 3 years leading product marketing teams.

Proven ability to build, lead, and develop high-performing teams while establishing strong cross-functional relationships.

Strong product marketing expertise, with a track record of translating complex products and capabilities into distinctive positioning and compelling enterprise-focused messaging.

Ability to balance strategic thinking with hands‑on execution, sound judgment, and effective prioritization in a fast-moving environment.

Experience launching platform products or multiple solutions and supporting business growth through sustained go-to-market programs.

Excellent written, verbal, and presentation skills, with the ability to influence executives, customers, analysts, and cross-functional teams.

Customer-focused and commercially minded approach, using research, data, and market insights to guide strategy and measure impact.

Genuine curiosity about AI and the future of marketing; familiarity with AI platforms, marketing workflows, and pricing or packaging strategies is an advantage.

Base salary: $198,000–$247,000, depending on experience, skills, competencies, and certifications.

Comprehensive medical, dental, and vision coverage for employees and their families, effective from the first day of employment.

401(k) program with up to 2% employer matching.

Equity grant participation.

Flexible paid time off.

Annual FlexExperience budget of $900 to support time away from work.

Annual FlexWellness budget of $1,800 for personal health and wellness goals.

Generous home office setup budget.

Annual learning and development stipend of $1,500.

16 weeks of paid parental leave.

Fully remote work arrangement for candidates located within the continental United States.