Senior Product Marketing Manager

ExpandIQ; San Francisco (CA); Hybrid; USD 120,000 - 150,000; Full time

Job summary

A growing healthcare AI firm in San Francisco is seeking a Senior Product Marketing Manager to lead positioning and go-to-market strategies for its B2B SaaS platform. The role demands a strong background in product marketing, exceptional communication skills, and the ability to influence diverse teams. Ideal candidates will have experience in high-growth startups and a solid understanding of the healthcare tech landscape. This position offers significant autonomy and the chance to shape the product marketing function as it scales.

Qualifications

• Requires 5–8 years of B2B SaaS product marketing experience.
• Must have strong storytelling and executive-level communication skills.
• Experience in healthcare tech or applied AI platforms preferred.

Responsibilities

• Own positioning and messaging for the product.
• Lead integrated product launches and drive pipeline growth.
• Develop customer proof strategies and maintain competitive intelligence.

Skills

B2B SaaS product marketing experience

Executive-level communication skills

Strong technical fluency

Storytelling abilities

Education

5–8+ years in product marketing

Tools

HubSpot

Marketo

Google Analytics

Looker

Slides

Figma

Job description

Our client is a Series B healthcare AI platform transforming patient access and provider operations.

The Role

We're hiring a Senior Product Marketing Manager to own positioning, messaging, and go-to-market strategy for a complex B2B SaaS platform sold to healthcare provider organizations. Reporting to the VP of Marketing, you'll be a strategic partner to Product, Sales, and Demand Generation—translating sophisticated AI technology into clear, compelling narratives that resonate with non-technical buyers (COOs, practice managers, clinicians).

This is a high-impact, high-ownership role at a pivotal growth moment. You'll join with significant autonomy and the opportunity to grow alongside the product marketing function as it scales. The ideal candidate combines strategic thinking with hands‑on execution, moves fast, and operates like a GM—not a ticket‑taker.

What You'll Own

• Develop and socialize a unified messaging framework that resonates with COOs, practice managers, and clinicians across all GTM motions
• Translate complex AI/EHR integration capabilities into clear customer value propositions
• Serve as the voice of the market, translating industry trends, regulatory changes, and competitor activity into actionable GTM recommendations

Product Launch & GTM Strategy (25%)

• Lead integrated product launches, defining strategy, success metrics, and required assets in partnership with Product, Demand Gen, and Sales
• Drive 30%+ of net-new pipeline through strategic launch execution
• Partner with Revenue leadership on pricing, packaging, and monetization strategy to accelerate ARR growth
• Own sales enablement strategy: pitch narrative, battlecards, product collateral, objection handling guides
• Ensure consistent adoption of positioning and messaging across the revenue team
• Create assets that shorten sales cycles and improve win rates

Customer Proof & Storytelling (15%)

• Own customer proof strategy: case studies, video testimonials, ROI narratives
• Partner with Content Marketing to develop compelling customer stories that shorten sales cycles by 20%
• Build a library of reusable proof points for different buyer personas and use cases

Competitive Intelligence & Market Authority (10%)

• Maintain competitive intelligence on AI patient engagement platforms, EHR-integrated solutions, and healthcare workflow automation
• Develop and maintain competitive battlecards and positioning against key competitors
• Act as internal expert on healthcare market dynamics, buyer behavior, and regulatory landscape

What You Bring

Required:

• 5–8+ years of B2B SaaS product marketing experience, including ownership of positioning and GTM strategy for complex products sold to non-technical buyers
• Experience at notable, reputable, high-growth startups/companies (healthcare tech, legal tech, or AI platforms strongly preferred)
• Proven ability to execute in early-stage or fast-moving environments with the ability to influence senior stakeholders across Product, Sales, and Marketing
• Exceptional storytelling and executive-level communication skills—written, verbal, and visual
• Strong technical fluency: Ability to translate product complexity into clear customer value and confidently engage with both technical and revenue audiences
• Working knowledge of marketing and analytics platforms (HubSpot, Marketo, GA, Looker) and basic design tools (Slides, Figma)
• Willingness to work in‑person in San Francisco 3 days/week

Strongly Preferred:

• Experience in healthcare tech (provider organizations, EHR ecosystems, regulated markets) or applied AI platforms
• Built a 0→1 product marketing function from the ground up
• Owned sales enablement strategy (battlecards, pitch narrative, collateral) at a SaaS company
• Experience marketing sales‑led growth (SLG) products with complex, multi-stakeholder buying processes

Not a Fit:

• Background exclusively in highly technical domains (cloud‑native infrastructure, security platforms)
• Career exclusively at very large companies (Google, Microsoft, etc.) without startup experience
• Primarily demand generation or growth marketing background (we need a product marketer first)