Principal Product Marketing Manager

Ladders; United States; A distancia; USD 187.000 - 220.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Equity awards

Remote work

Direct access to leaders

Competitive benefits

Descripción de la vacante

Ladders is seeking a Principal Product Marketing Manager to own core product marketing strategy for new offerings, with emphasis on positioning, messaging, and go-to-market execution. This role partners with Product, Research, and Marketing to define audiences, shape launches, and bring AI-enabled capabilities to market. Location: Remote.

Compensation: $187,272 – $220,320 annually. You will lead launches, craft materials, measure campaigns, and refine strategies based on insights.

Formación

• 8+ years of product marketing experience in SaaS, preferably with AI features.
• Proven track record of leading major product launches.
• Strong writing and storytelling abilities.

Responsabilidades

• Shape product positioning by analyzing customer insights and market trends.
• Own product messaging and define target audiences and value propositions.
• Collaborate with Product and Research teams to identify key use cases.
• Develop and execute go-to-market strategies for new products.
• Create compelling marketing materials for product launches.
• Coordinate cross-functional teams to ensure timely execution of launch plans.
• Measure campaign performance and refine strategies based on insights.

Conocimientos

Product marketing

Strategic thinking

Storytelling

Cross-functional collaboration

AI features knowledge

Descripción del empleo

For our client, we are seeking a Principal Product Marketing Manager to join the team of a leader in the Information Technology space.

This role will own core product marketing strategy for new offerings, with a strong emphasis on positioning, messaging, and go-to-market execution. You will partner closely with Product, Research, and Marketing stakeholders to define target audiences, shape launch plans, and bring new capabilities to market effectively. The position also plays an important role in articulating value propositions, highlighting AI-enabled features, and improving launch performance through insight-driven refinement.

Location: Remote

Compensation: $187,272 – $220,320 annually

Responsibilities

• Shape product positioning by analyzing customer insights and market trends
• Own product messaging and define target audiences and value propositions
• Collaborate with Product and Research teams to identify key use cases
• Develop and execute go-to-market strategies for new products
• Create compelling marketing materials for product launches
• Coordinate cross-functional teams to ensure timely execution of launch plans
• Measure campaign performance and refine strategies based on insights

Qualifications

• 8+ years of product marketing experience in SaaS, preferably with AI features
• Proven track record of leading major product launches
• Strong critical thinking and judgment skills
• Excellent writing and storytelling abilities
• Experience building AI workflows for marketing efficiency
• Ability to manage multiple projects and deliver high-quality work independently
• Collaborative and adaptable with strong communication skills

Benefits

• Meaningful ownership in a small team environment
• Direct access to Product and Marketing leaders
• Opportunities to shape product introductions and AI capabilities
• Equity awards for full-time employees
• Competitive benefits package
• Occasional travel for company events and team collaboration

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.