Product Marketing Manager

Jagger; San Francisco (CA); On-site; USD 140,000 - 190,000; Full time

Job summary

Jagger, a fast-growing B2B technology startup, is hiring its first dedicated Product Marketing Manager in San Francisco. You will shape product positioning, own messaging, and build the enablement foundation with Product and Sales to accelerate growth.

You’ll craft content, enable sales with battle cards and assets, and develop channel-ready materials for MSPs. This is an early, high-ownership role in a fast-moving, in-office environment.

Qualifications

• 3–6+ years of B2B product marketing experience.
• End-to-end ownership of messaging and positioning.
• Proven ability to build sales enablement assets used by a quota-carrying team.
• Experience partnering with Product and Engineering on go-to-market for technical products.
• Strong writing and editorial instincts with a high-quality copy standard.
• Comfortable operating in a fast-moving, ambiguous environment.
• Evidence-driven decisions from field signals.

Responsibilities

• Develop and maintain messaging and positioning framework as the product evolves.
• Collaborate with Product on launches from naming to assets that drive adoption.
• Build battle cards, talk tracks, objections handling, and decks for the revenue team.
• Produce content to support demand: case studies, one-pagers, campaign materials.
• Create channel-ready materials for MSPs and resellers to sell the product.
• Mine customer conversations and competitive intelligence to sharpen messaging.
• Define and build out the PMM function as the company scales.

Skills

B2B PMM

Messaging & positioning

Sales enablement assets

Cross-functional collaboration

Strong writing

Job description

We've partnered with a fast-growing B2B technology startup to hire their first dedicated Product Marketing Manager. This is an early, high-ownership role for someone who wants to shape how a rapidly scaling product is positioned in the market, work closely with Product and Sales, and build the messaging, content, and enablement foundation that supports the company's next stage of growth.

Note: This role is only open to candidates based in San Francisco as it's in-office 5x/wk

The Role:

• Develop and maintain the company's messaging and positioning framework, keeping it sharp as the product and market evolve
• Collaborate with Product on feature launches - from naming and positioning through to the assets that drive adoption
• Build the sales enablement toolkit - battle cards, talk tracks, objection handling, and presentation decks that help the revenue team win
• Produce high-quality content that supports demand and moves deals - case studies, comparison pages, one-pagers, and campaign materials
• Develop channel-ready materials that MSPs can use to sell the product to their own client base
• Mine customer conversations, call recordings, and competitive intelligence to continuously sharpen messaging
• Define and build out the product marketing function as the company scales

They're Looking For:

• 3-6+ years of B2B product marketing experience, with a preference for candidates who have marketed to a technical buyer
• Proven end-to-end ownership of messaging and positioning - not just contributing to it
• Demonstrated ability to build sales enablement assets a quota-carrying team actually uses
• Experience working directly with Product and Engineering to bring technical products to market
• Strong writing and editorial instincts - clean, precise copy with a high bar
• Comfortable building from zero in an ambiguous, fast-moving environment
• Evidence-driven - pulls signal from the field and makes decisions without waiting for perfect information

Nice to Have:

• Background in cybersecurity, identity security, or technical infrastructure
• Familiarity with channel or partner-led GTM motions (MSPs, resellers, distributors)
• Experience standing up or formalizing a PMM function from scratch