Senior Product Marketing Manager, High-growth SaaS platform, Texas

Hanson Search; Austin (TX); Hybrid; USD 110,000 - 130,000; Full time

Benefits offered by this job

Competitive salary

Bonus 12%

Health & 401K

25 days PTO

Volunteer days

Job summary

Hanson Search is partnering with a fast-scaling technology-led business to hire a Senior Product Marketing Manager in Austin. This role bridges product, sales and revenue growth, owning the go-to-market strategy end-to-end and delivering compelling enablement assets for sales teams.

You will lead competitive intelligence, influence pricing and packaging, and translate product capability into narratives that lift win rates and customer lifetime value.

Qualifications

• Six or more years in B2B product marketing, ideally in SaaS, HR tech or marketplace platforms.
• Active experience building customised AI-driven workflows (LLMs, content generation, data analysis).
• Record of sales enablement and competitive intelligence assets tied to pipeline growth.
• Experience bringing market and competitive evidence to influence pricing, packaging or roadmap decisions.

Responsibilities

• Own end-to-end go-to-market strategy from positioning to enablement.
• Lead launches and create battlecards to drive wins and pipeline growth.
• Influence pricing, packaging and the product roadmap using market evidence.
• Collaborate with sales, product and demand gen to drive measurable outcomes.

Skills

GTM ownership

AI-driven workflows

Sales enablement

Pricing strategy

Data storytelling

Salesforce

Tools

Google Workspace

Miro

Monday.com

Zoom

Slack

Job description

Product marketers who can set the strategy and then go and build it themselves are rare. If that is you, this is a chance to own go-to-market end to end and shape how a high-growth SaaS platform wins its market. Hanson Search is partnering with a fast-scaling, technology-led business to find their next Senior Product Marketing Manager.

About the company: Technology-first SaaS Business

Our client is a technology-first SaaS business, growing fast and backed by the scale and resources of a global category leader. They pair the pace of a scale-up with the stability of an established parent, which gives them the freedom to move quickly and the muscle to lead their market. Marketing sits close to the commercial engine and AI is genuinely embedded in how the teams work.

The role: Senior Product Marketing Manager

As Senior Product Marketing Manager, you are the strategic bridge between product, sales and revenue growth. Operating as an advanced player-coach, you own the end-to-end go-to-market strategy, setting positioning, driving launches and building high-impact enablement yourself. You will lead competitive intelligence, influence pricing and packaging, and turn product capability into narratives that lift win rates and expand customer lifetime value. Within six months, success looks like a unified positioning framework across core segments, at least one full launch with direct pipeline attribution, and battlecards actively used by sales. Within twelve months, your work is driving measurable pipeline, higher win rates against top competitors, and market-led feedback into the product roadmap.

You will love this role if you

• Enjoy owning go-to-market end to end, from positioning and launches to the enablement that sales actually uses.
• Like flying high and low, setting strategy with senior leaders one moment and writing the copy, building the deck and shipping the asset the next.
• Get energy from competitive intelligence and win-loss analysis, and from building battlecards that help reps win.
• Enjoy partnering with Demand Generation and Customer Success on onboarding, demos and communications that grow lifetime value and reduce churn.
• Want to influence pricing, packaging and the product roadmap with real market and customer evidence.

What we’re looking for in this Senior Product Marketing Manager

• Six or more years in B2B product marketing, ideally in SaaS, HR tech or marketplace platforms, with a track record of driving revenue growth through GTM ownership.
• Active experience building customised AI-driven workflows (LLMs, content generation, data analysis) to scale output beyond traditional PMM models.
• A record of sales enablement and competitive intelligence assets tied directly to pipeline growth and closed-won deals.
• Experience bringing market and competitive evidence to influence pricing, packaging or roadmap decisions.
• Deeply data-driven, with excellent narrative and copywriting skills, able to simplify complex capability into clear value.
• Strong organisation and time management in a fast-paced environment with minimal supervision, and high proficiency with Salesforce, analytics platforms and modern collaboration tools (Google Workspace, Miro, Monday.com, Zoom, Slack).
• Nice to have: experience in a marketplace, platform or other high-volume, fast-scaling environment.

Looking after you

• Reward. A competitive salary plus a performance-based bonus of 12 percent of salary.
• Health and security. Medical, dental, vision and 401K.
• Time off. 25 days PTO, prorated, plus your birthday off, eight paid holidays, and duvet days, a half day off every quarter.
• Giving back. Volunteer days.
• Benefits. Access to a wider company and employee benefits programme.

The details

• Salary. $110,000 to $130,000 per annum, plus a performance bonus of 12 percent of salary.
• Working pattern. In office five days a week, with the option to work from home on Thursdays.
• Location. Austin, Texas

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