Product Marketing Manager

EBAS Group; San Francisco (CA); On-site; USD 130,000 - 210,000; Full time

Job summary

EBAS Group is seeking a Founding Product Marketing Manager to invent the story, not inherit it, and to build the PMM function from the ground up. You’ll work directly with leadership on positioning, messaging, and category narrative, shaping how the market understands the product.

You will be unusually close to the product and the team, balancing strategy with execution. You’ll write constantly across formats, own launch narratives, and define PMM foundations for future marketers.

Qualifications

• Must have real PMM depth with positioning, messaging or narrative.
• Exceptional writing ability essential.
• Understanding of software products and technology important.
• Experience building from scratch in a small team is valued.

Responsibilities

• Define exactly how the company should talk about its product.
• Build positioning and messaging architecture from a blank page.
• Help shape company and category narrative for the market.
• Translate technical ideas into clear customer language.
• Create launch narratives, product stories and sales materials.
• Collaborate with product and leadership on customers, markets and competitors.
• Write extensively across formats and audiences; establish PMM foundations.

Skills

PMM depth

Strong writing

Narrative building

Tech affinity

Job description

EBAS is partnering with an early-stage technology company looking for its Founding Product Marketing Manager someone who wants to invent the story, not inherit it.

They need a rare combination: a product marketer, an exceptional writer, a technology nerd, and a builder.

If your first question on joining a company is "What is the clearest, most interesting way to explain why this product should exist?" and not "Where is the messaging doc?", keep reading.

Why You Will Be Excited About This Role

• There is no big PMM machine waiting for you. You get to build it.
• You will work directly with leadership on positioning, messaging, category, and narrative.
• You will shape how the market understands this company.
• You will get unusually close to the product and the people building it.
• Strategy one hour, execution the next. No process in the way.

Why You Will Like Working Here

• Smart, curious people are expected to have opinions.
• Good writing matters.
• Understanding the product matters even more.
• Read deeply. Research obsessively. Challenge assumptions. Figure it out.
• AI tools are how this team works, not something bolted onto an old operating model.
• Built for people who would rather write the playbook than follow one.

What You Will Be Working On

• Working out exactly how this company should talk about its product.
• Positioning and messaging architecture, from a blank page.
• Helping build the company and category narrative.
• Turning technically complex ideas into language customers get immediately.
• Launch narratives, product stories, sales materials, competitive insight, customer-facing messaging.
• Getting into the detail with product and leadership on customers, markets, competitors, and where this is heading.
• Writing. A lot of it, across formats and audiences.
• Laying the PMM foundations the next marketers will inherit from you.

What Type of Person Will Be Successful

• Probably 3 to 10 years in.
• You have real PMM depth and have built positioning, messaging, or narrative yourself — ideally with no mature PMM team around you.
• You can write exceptionally well.
• You are genuinely into software and can go deep enough technically to understand what you are marketing.
• You might have come in sideways: product marketing, engineering, devrel, developer marketing, technical writing, content, journalism, research, product, growth, or a mix.
• You have built things from scratch, not just optimised what already existed.
• You read, dig, and form your own point of view.
• You use AI actively and are interested in how it changes what great marketers do.
• You are still a builder. You want ownership, ambiguity, and proximity to the work.
• Location and logistics: California-based, with the team centred in San Francisco.