VP Product Marketing - SaaS

3Search; United States; On-site; USD 180,000 - 230,000; Full time

Job summary

A high-growth SaaS company is seeking a hands-on, strategic VP of Product Marketing to unify its multi-product portfolio. This role will lead a 10+ person team and drive core strategies in product marketing and partner marketing. The successful candidate will have a track record of VP-level leadership in B2B SaaS and deep expertise in creating cohesive narratives across complex products. Responsibilities include building scale in product marketing, overseeing partner marketing, and leading messaging strategies to resonate with enterprise buyers.

Qualifications

• VP-level Product Marketing leadership in a scaling B2B SaaS company (ideally $100M–$300M+ ARR).
• Deep Partner Marketing expertise—building and running joint GTM with ecosystem partners.
• A track record of creating and driving a cohesive platform narrative across complex product lines.

Responsibilities

• Build and scale the full Product Marketing strategy across multiple products.
• Own Partner Marketing end-to-end, including co-marketing plays and partner enablement.
• Lead messaging, positioning, product launches, and competitive strategy for the GTM organization.

Skills

VP-level Product Marketing leadership

Deep Partner Marketing expertise

Experience with PLG and product-led sales motions

High-level storytelling ability

Strong cross-functional credibility

Comfort with AI-enabled PMM workflows

Job description

We’re partnered with a high-growth SaaS company scaling past $200M+ ARR and hiring a hands‑on, strategic VP of Product Marketing to unify a multi‑product portfolio into a winning platform narrative.

You’ll report to the SVP of Marketing and lead a 10+ person organization covering Product Marketing, Partner Marketing, Content, and Enablement. This is the opportunity to take strong product momentum and turn it into clear category leadership.

What You’ll Own

• Build and scale the full Product Marketing strategy across multiple products, personas, industries, and motions.
• Own Partner Marketing end‑to‑end — joint value props, co‑marketing plays, partner enablement, and pipeline acceleration.
• Lead all messaging, positioning, product launches, and competitive strategy for the GTM organization.
• Create a unified platform story that elevates the company from feature‑led to value‑led and resonates with enterprise buyers.
• Operationalize AI‑enabled PMM workflows for segmentation, personalization, targeting, and sales effectiveness.
• Develop, coach, and scale a high‑performing PMM team with clear ownership and accountability.
• Act as a core strategic partner to Product, Sales, RevOps, and Marketing leadership.

What You Bring

• VP‑level Product Marketing leadership in a scaling B2B SaaS company (ideally $100M–$300M+ ARR).
• Deep Partner Marketing expertise — building and running joint GTM with ecosystem partners.
• Experience with PLG and product‑led sales motions or strong adjacent experience.
• A track record of creating and driving a cohesive platform narrative across complex product lines.
• High‑level storytelling ability — able to influence C‑suite and drive alignment across GTM.
• Strong cross‑functional credibility with Product, Sales, and broader Marketing leadership.
• Comfort with AI‑enabled PMM workflows and modern tooling.

Seniority level

• Director

Employment type

• Full‑time

Job function

• Marketing
• Software Development