Head of Marketing

Recruiting from Scratch LLC; New York (NY); On-site; USD 230,000 - 275,000; Full time

Job summary

Recruiting from Scratch LLC is seeking a Head of Marketing in New York to build the U.S. marketing function from the ground up for an enterprise cybersecurity startup backed by 8VC.

You will shape the brand, demand-generation strategy, and category narrative, while forming the marketing organization alongside the founders. You will lead positioning, events, webinars, partnerships, and thought leadership across channels, coordinating closely with Sales to drive pipeline and growth.

Qualifications

• Director or Senior Director level experience in Growth or Demand Generation
• Experience hiring, building, and leading a marketing function
• Experience creating marketing strategy in early-stage or high-growth environments
• Ability to translate complex technology into messaging for enterprise buyers

Responsibilities

• Build the U.S. marketing function from the ground up
• Hire and develop the marketing team as the company scales
• Own positioning and category narrative around autonomous security
• Develop a high-signal brand that stands out in cybersecurity
• Manage thought leadership across LinkedIn, X, interviews, and industry platforms
• Lead a recurring webinar program with customers, updates, analysts
• Develop events strategy for major cybersecurity conferences and gatherings
• Create targeted event experiences for buyers and partners
• Develop partnerships across AI, developer, and cybersecurity ecosystems
• Publish model evaluations and technical findings regularly
• Grow ethical hacker and security findings programs
• Collaborate with Sales to drive outbound messaging and campaigns
• Design marketing strategies to generate awareness and pipeline
• Partner with founders on resource prioritization for marketing

Skills

Marketing leadership

Growth marketing

Demand generation

Team building

Strategic storytelling

Enterprise messaging

Job description

Who is Recruiting from Scratch: Recruiting from Scratch is a specialized talent firm dedicated to helping companies build exceptional teams. We partner closely with our clients to deeply understand their needs, then connect them with top-tier candidates who are not only highly skilled but also the right fit for the company's culture and vision. Our mission is simple: place the best people in the right roles to drive long-term success for both clients and candidates.

Title of the Role: Head of Marketing

Location: New York

Company Stage of Funding: Venture-Backed Early-Stage Company

Company Description

We're representing an early-stage cybersecurity company building an autonomous security team for the enterprise. The company is developing a new approach to how organizations identify and address security issues using AI and automation.

The company is backed by 8VC and prominent technology executives and founders and is now hiring its first U.S. Head of Marketing.

This is a foundational marketing leadership role with the opportunity to define the company's brand, demand-generation strategy, and category narrative from the ground up while building the marketing organization alongside the founders.

What You Will Do

• Build and lead the company's U.S. marketing function from the ground up.
• Hire and develop the marketing team as the company scales.
• Own the company's positioning and category narrative around autonomous security.
• Develop a high-signal brand that establishes the company as a recognizable voice within cybersecurity.
• Own thought leadership across channels including LinkedIn, X, interviews, and other industry platforms.
• Build and run a recurring webinar program featuring customers, product updates, industry topics, and analysts.
• Develop the company's event strategy across major cybersecurity conferences and industry gatherings.
• Create targeted event experiences including sponsorships, dinners, meetups, and other opportunities to engage directly with buyers.
• Develop partnerships across the AI, developer, and cybersecurity ecosystems and turn those relationships into meaningful market announcements.
• Build a recurring program for publishing model evaluations and technical findings.
• Help grow the company's ethical hacker and security findings programs.
• Partner closely with Sales to support outbound efforts with strong messaging, collateral, and targeted vertical campaigns.
• Develop marketing strategies that generate awareness and pipeline as the go-to-market organization scales.
• Work directly with the founders to determine where the company should invest its marketing resources.
• Own both brand and demand generation, rather than operating within a narrowly defined marketing function.

Ideal Background

• Experience at the Director or Senior Director level in Growth, Demand Generation, or a similarly broad marketing leadership role.
• Demonstrated ability to hire, build, and lead a marketing function.
• Experience creating marketing strategy in an early-stage or high-growth environment.
• Strong background across demand generation, events, partnerships, content, and brand positioning.
• Able to develop a compelling category narrative around a technical product.
• Experience translating complex technology into messaging that resonates with enterprise buyers.
• Strong understanding of how marketing should support enterprise sales and pipeline creation.
• Comfortable building targeted campaigns and vertical-specific GTM programs.
• Able to operate with significant independence rather than inheriting an established marketing organization and playbook.
• Comfortable working directly with founders and senior leadership.
• Willing to remain hands-on while simultaneously building the team and long-term marketing strategy.
• Based in the United States.

Preferred

• Previous experience in cybersecurity.
• Track record of building market presence and pipeline at a high-growth security company.
• Existing understanding of enterprise security buyers and the cybersecurity ecosystem.
• Experience developing thought-leadership programs around emerging technical categories.
• Strong events background, particularly within cybersecurity or enterprise technology.
• Familiarity with analyst relations and customer-led webinar programs.
• Experience marketing highly technical products to enterprise audiences.
• Understanding of AI security, autonomous security, ethical hacking, or related areas.
• Experience building a recognizable category or brand before the company had an established marketing organization.

Compensation and Benefits

• Compensation: $230,000-275,000.
• Location: United States.
• First U.S. Head of Marketing hire.
• Foundational leadership role with responsibility for building the marketing team.
• Direct ownership across brand, demand generation, category creation, content, events, partnerships, and sales enablement.
• Opportunity to work directly with the founders to define the company's market position.