Product Marketing Leader: Innovation & Experimentation

Triwill Group; United States; Hybrid; USD 190,000 - 275,000; Full time

Benefits offered by this job

Equity (RSUs)

Hybrid work model

Competitive base pay

Job summary

Gusto is seeking an experienced, customer-obsessed, AI-fluent product marketer to bring new products, offers, and motions to market. You’ll join an Experimentation team that shapes positioning before it's proven, tests demand, and iterates toward product-market fit.

You’ll work with leaders across Product, Sales, Growth, and Marketing to turn strategy into action, drive measurable results, and push the organization toward excellence in a hybrid work setup across multiple U.S. offices.

Qualifications

• Experience shaping GTM strategy in ambigious, highly ambitious environments (0-to-1 products, new markets, or new motions).
• Ability to switch between strategic planning and hands-on execution with a bias toward action.
• Excellent cross-functional collaboration and communication; influence across Sales, Product, and Marketing.
• Deep experience with customer segmentation, positioning, pricing, and GTM planning.
• Highly AI fluent; able to build AI systems and unlock new ways of working through AI.

Responsibilities

• Architect and execute GTM strategy across product areas, partnering with Growth, Product and Marketing to shape segmentation, pricing, and motions.
• Turn insights into action by synthesizing market research, customer insights, usage data, and cross-functional input.
• Contribute to a culture of excellence by creating clarity, raising craft, and fostering insight-driven collaboration and results.
• Drive cross-functional alignment and accountability across Product, Sales, Marketing, and Customer Experience to achieve shared goals.
• Own performance metrics and lead regular reviews to optimize outcomes over time.

Skills

GTM strategy

Strategic execution

Cross-functional collaboration

Market insights

AI fluency

Pricing & segmentation

Product marketing

Job description

Gusto is seeking an experienced, customer-obsessed, AI-fluent product marketer to bring new products, offers, and motions to market. You’ll join an Experimentation team that shapes positioning before it's proven, tests demand, and iterates toward product-market fit.

You’ll work with leaders across Product, Sales, Growth, and Marketing to turn strategy into action, drive measurable results, and push the organization toward excellence in a hybrid work setup across multiple U.S. offices.