AI-Driven Product Marketing Leader: Experimentation & GTM

Gusto, Inc.; Burlingame (CA); Hybrid; USD 220,000 - 275,000; Full time

Benefits offered by this job

Competitive base pay

Equity (RSUs)

Benefits

Job summary

Gusto is seeking an experienced, customer-obsessed product marketer to bring new products and motions to market. This role sits on an Experimentation team, shaping positioning, testing demand, and learning quickly before handing off to product marketing pods.

You’ll combine strategic thinking with hands-on execution, collaborating with Product, Sales, Growth, and Marketing to turn insights into actions that drive measurable outcomes.

Qualifications

• Track record of shaping GTM strategy in ambiguous yet highly ambitious environments.
• Ability to move between strategic planning and hands-on execution—bias toward action.
• Excellent cross-functional collaboration and communication across Sales, Product, and Marketing.
• Deep experience with customer segmentation, positioning, pricing, and GTM planning.
• Experience in SMB, fintech, HR/benefits/payroll tech, or a complex multi-audience business is a plus.
• Highly AI fluent; able to build AI systems and unlock new ways of working.

Responsibilities

• Architect & Execute GTM strategy across product areas, partnering with Growth, Product, and Marketing to shape segmentation, pricing, and motions.
• Turn insights into action by synthesizing market research, customer data, and cross-functional input into actionable plans.
• Contribute to a culture of excellence by providing clarity, crafting high-quality work, and promoting insight-driven thinking.
• Drive cross-functional alignment and accountability across Product, Sales, Marketing, and Customer Experience, building new processes and systems as needed.
• Own performance by defining success metrics, tracking initiatives, and iterating to improve outcomes over time.

Skills

GTM strategy

Cross-functional leadership

AI fluency

Strategic planning

Market segmentation

Job description

Gusto is seeking an experienced, customer-obsessed product marketer to bring new products and motions to market. This role sits on an Experimentation team, shaping positioning, testing demand, and learning quickly before handing off to product marketing pods.

You’ll combine strategic thinking with hands-on execution, collaborating with Product, Sales, Growth, and Marketing to turn insights into actions that drive measurable outcomes.