AI-Driven Product Marketing Leader

Gusto; New York (NY); Hybrid; USD 190,000 - 275,000; Full time

Benefits offered by this job

Competitive base pay

Equity (RSUs)

Total Rewards philosophy

Hybrid work model (2–3 days in office)

Job summary

Gusto is seeking an experienced, customer-obsessed, AI-fluent product marketer to shape new products, offers, and motions with a growth-oriented, test-and-learn approach. Based on a newly formed Experimentation team, you will define positioning, test demand, and build scalable GTM systems before handing off to established pods.

You will partner with Product, Sales, Growth, and Marketing leaders to drive market opportunities, set pricing strategies, and measure impact.

Qualifications

• Track record of shaping GTM strategy in ambiguous yet highly ambitious environments — 0-to-1 products, new markets, or building new motions within an existing company
• Ability to move between strategic planning and hands-on execution—comfortable with ambiguity and bias toward action
• Excellent cross-functional collaboration and communication skills; adept at influencing across Sales, Product, and Marketing
• Deep experience with customer segmentation, positioning, pricing, and GTM planning
• Experience in SMB, fintech, HR/benefits/payroll tech, or a complex multi-audience business is a plus
• Highly AI fluent; able to build AI systems and unlock new ways of working through AI

Responsibilities

• Architect & Execute GTM Strategy across product areas with Growth, Product, and Marketing
• Turn insights into actionable plans and ensure GTM execution lands with excellence
• Contribute to a culture of excellence and foster insight-driven thinking and collaboration
• Drive cross-functional alignment across Product, Sales, Marketing, and Customer Experience
• Own performance metrics and lead iterative optimization of initiatives

Skills

GTM strategy

Cross-functional collaboration

Strategic planning

Execution

AI fluency

Customer segmentation

Pricing

GTM planning

Job description

Gusto is seeking an experienced, customer-obsessed, AI-fluent product marketer to shape new products, offers, and motions with a growth-oriented, test-and-learn approach. Based on a newly formed Experimentation team, you will define positioning, test demand, and build scalable GTM systems before handing off to established pods.

You will partner with Product, Sales, Growth, and Marketing leaders to drive market opportunities, set pricing strategies, and measure impact.