AI‑Fluent Product Marketing Leader for Growth

Gusto; Scottsdale (AZ); Vor Ort; USD 190.000 - 275.000; Vollzeit

Zusammenfassung

Gusto is seeking an experienced, customer-obsessed, AI-fluent product marketer to bring new products, offers, and motions to market — and to find product-market fit through a growth-oriented test-and-learn approach.

This role sits on a newly formed Experimentation team, built for work that doesn’t yet have a settled audience or a clear owner as Gusto expands its product offerings. You’ll shape positioning before it’s proven, test demand, learn fast, and iterate on what works.

Qualifikationen

• Ambitious environments with 0-to-1 products or new motions experience.
• Ability to move between strategy and hands-on execution.
• Excellent cross-functional collaboration and communication.

Aufgaben

• Lead go-to-market strategy across product areas and shape segmentation, pricing, and motions.
• Synthesize market research and usage data to inform strategy and ensure GTM execution lands with excellence.
• Create clarity in projects and foster insight-driven collaboration and results.
• Coordinate across Product, Sales, Marketing and Customer Experience to drive shared goals and orchestrate execution.
• Define success metrics and drive reviews to improve outcomes over time.

Kenntnisse

GTM strategy

Cross-functional

AI fluency

Strategic planning

Execution

Jobbeschreibung

Gusto is seeking an experienced, customer-obsessed, AI-fluent product marketer to bring new products, offers, and motions to market — and to find product-market fit through a growth-oriented test-and-learn approach.

This role sits on a newly formed Experimentation team, built for work that doesn’t yet have a settled audience or a clear owner as Gusto expands its product offerings. You’ll shape positioning before it’s proven, test demand, learn fast, and iterate on what works.