AI-Driven Product Marketing Leader (Experimentation)

Gusto; Denver (CO); Hybrid; USD 190,000 - 275,000; Full time

Job summary

Gusto is seeking an experienced, customer-obsessed product marketer to bring new products, offers, and GTM motions to market. You will shape positioning, test demand, and iterate on what works within an early-stage, high‑impact experimentation setup.

You’ll collaborate across Product, Sales, Growth, and Marketing to align strategies and drive measurable results, with a hybrid work model and the chance to influence how AI evolves marketing at scale.

Qualifications

• Track record shaping GTM strategy in ambiguous, ambitious environments.
• Move between strategic planning and hands-on execution with bias toward action.
• Excellent cross-functional collaboration and communication across Sales, Product, and Marketing.
• Deep experience with customer segmentation, positioning, pricing, and GTM planning.
• Experience in SMB, fintech, HR/benefits/payroll tech, or multi-audience business is a plus.
• Highly AI fluent; able to build AI systems and unlock new ways of working.

Responsibilities

• Architect & Execute GTM Strategy across product areas with Growth, Product and Marketing.
• Turn insights into action by synthesizing research, data, and cross‑functional input.
• Contribute to a culture of excellence by raising craft and fostering insight‑driven thinking.
• Drive cross‑functional alignment and accountability across Product, Sales, Marketing, and CX.
• Own performance by defining success metrics and iterating to improve outcomes.

Skills

GTM strategy

Ambiguity to execution

Cross‑functional collaboration

GTM planning

SMB/fintech/HR tech

AI fluency

Job description

Gusto is seeking an experienced, customer-obsessed product marketer to bring new products, offers, and GTM motions to market. You will shape positioning, test demand, and iterate on what works within an early-stage, high‑impact experimentation setup.

You’ll collaborate across Product, Sales, Growth, and Marketing to align strategies and drive measurable results, with a hybrid work model and the chance to influence how AI evolves marketing at scale.