Growth-Driven Product Marketing Leader, AI & Experiments

Gusto; San Francisco (CA); Hybrid; USD 220,000 - 275,000; Full time

Benefits offered by this job

Equity (RSUs)

Office in SF & NYC

Hybrid work schedule

Job summary

Gusto is seeking an experienced, AI-fluent product marketer to bring new products, offers, and motions to market with a growth-oriented test-and-learn approach. This role sits on an Experimentation team shaping positioning, testing demand, and iterating until a scalable GTM motion is proven.

You will work with Product, Sales, Growth, and Marketing to align strategies and drive measurable results in a fast-evolving product portfolio for small businesses.

Qualifications

• Track record of shaping GTM strategy in ambiguous, ambitious environments.
• Ability to move between strategy and hands-on execution; bias toward action.
• Excellent cross-functional collaboration and communication across Sales, Product, and Marketing.
• Deep experience with segmentation, positioning, pricing, and GTM planning.
• Experience in SMB, fintech, HR/benefits/payroll tech, or multi-audience businesses.
• Highly AI fluent; able to build AI systems and unlock new ways of working through AI.

Responsibilities

• Lead GTM strategy and execution across product areas with cross-functional partners.
• Synthesize market and usage data to inform strategy and translate it into actionable plans.
• Foster excellence by raising craft and promoting insight-driven thinking.
• Align Product, Sales, Marketing and Customer Experience to drive shared goals.
• Define success metrics and drive ongoing optimization of GTM initiatives.

Skills

GTM strategy

Cross-functional collaboration

AI fluent

Market research

Customer segmentation

Pricing

Job description

Gusto is seeking an experienced, AI-fluent product marketer to bring new products, offers, and motions to market with a growth-oriented test-and-learn approach. This role sits on an Experimentation team shaping positioning, testing demand, and iterating until a scalable GTM motion is proven.

You will work with Product, Sales, Growth, and Marketing to align strategies and drive measurable results in a fast-evolving product portfolio for small businesses.