Growth-Oriented Product Marketing Leader (AI-Driven)

Gusto; Burlingame (CA); Hybrid; USD 190,000 - 275,000; Full time

Job summary

Gusto is seeking an experienced, AI-fluent product marketer to bring new products, offers, and motions to market on a newly formed Experimentation team. You will shape positioning before it's proven, test demand, and iterate on what works in a fast-moving, earlier-stage environment.

You’ll work closely with leaders across Product, Sales, Growth, and Marketing to align strategies and drive measurable results as the team proves new audiences, products, and GTM motions before handing off to

Qualifications

• Track record of shaping GTM strategy in ambiguous environments (0-to-1 products, new markets, or new motions).
• Ability to move between strategic planning and hands-on execution.

Responsibilities

• Lead go-to-market strategy and execution across product areas.
• Synthesize market research and translate strategy into actionable plans.

Skills

GTM strategy

Execution

AI fluency

Customer segmentation

Pricing strategy

Cross-functional

Job description

Gusto is seeking an experienced, AI-fluent product marketer to bring new products, offers, and motions to market on a newly formed Experimentation team. You will shape positioning before it's proven, test demand, and iterate on what works in a fast-moving, earlier-stage environment.

You’ll work closely with leaders across Product, Sales, Growth, and Marketing to align strategies and drive measurable results as the team proves new audiences, products, and GTM motions before handing off to