Growth-Oriented Product Marketing Leader (AI-Driven)

Gusto; Burlingame (CA); Híbrido; USD 190.000 - 275.000; Jornada completa

Descripción de la vacante

Gusto is seeking an experienced, AI-fluent product marketer to bring new products, offers, and motions to market on a newly formed Experimentation team. You will shape positioning before it's proven, test demand, and iterate on what works in a fast-moving, earlier-stage environment.

You’ll work closely with leaders across Product, Sales, Growth, and Marketing to align strategies and drive measurable results as the team proves new audiences, products, and GTM motions before handing off to

Formación

• Track record of shaping GTM strategy in ambiguous environments (0-to-1 products, new markets, or new motions).
• Ability to move between strategic planning and hands-on execution.

Responsabilidades

• Lead go-to-market strategy and execution across product areas.
• Synthesize market research and translate strategy into actionable plans.

Conocimientos

GTM strategy

Execution

AI fluency

Customer segmentation

Pricing strategy

Cross-functional

Descripción del empleo

Gusto is seeking an experienced, AI-fluent product marketer to bring new products, offers, and motions to market on a newly formed Experimentation team. You will shape positioning before it's proven, test demand, and iterate on what works in a fast-moving, earlier-stage environment.

You’ll work closely with leaders across Product, Sales, Growth, and Marketing to align strategies and drive measurable results as the team proves new audiences, products, and GTM motions before handing off to