AI-Driven Growth Product Marketing Leader

Gusto, Inc.; Denver (CO); Hybrid; USD 190,000 - 275,000; Full time

Job summary

Gusto, Inc. is seeking an experienced, customer-obsessed, AI-fluent product marketer to bring new products and motions to market. This role sits on an Experimentation team, shaping positioning before it's proven and driving growth through test-and-learn approaches.

You'll work across Product, Sales, Growth, and Marketing to align strategies, run demand experiments, and turn strategy into scalable actions. This is strategic, early-stage work with potential for broad impact.

Qualifications

• Experience shaping GTM strategy in ambiguous environments such as 0-to-1 products and new markets.
• Ability to move between strategic planning and hands-on execution with bias toward action.
• Strong cross-functional collaboration across Sales, Product, and Marketing.

Responsibilities

• Architect & Execute GTM Strategy across product areas, partnering with Growth, Product and Marketing.
• Turn insights into action by synthesizing market data and translating strategy into plans.
• Contribute to a culture of excellence with clear project focus and measurable results.
• Drive cross-functional alignment and accountability across Product, Sales, Marketing and Customer Experience.
• Own performance and optimization by defining metrics and iterating initiatives.

Skills

GTM strategy

Cross-functional leadership

AI fluency

Market research

Pricing strategy

Job description

Gusto, Inc. is seeking an experienced, customer-obsessed, AI-fluent product marketer to bring new products and motions to market. This role sits on an Experimentation team, shaping positioning before it's proven and driving growth through test-and-learn approaches.

You'll work across Product, Sales, Growth, and Marketing to align strategies, run demand experiments, and turn strategy into scalable actions. This is strategic, early-stage work with potential for broad impact.