Product Marketing Lead — Hybrid/Remote
Mitsubishi Electric UK
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Benefits offered by this job
Job summary
Mitsubishi Electric UK is seeking a Product Marketing Manager to develop positioning, messaging, and go-to-market strategy for defined product groups within the Commercial HVAC&R portfolio. This role sits at the center of the Analysis Action Narrative value chain, ensuring market-facing activity is insight-led and commercially impactful.
You will connect Market Insights and Customer Insights with Product Management to deliver differentiated value propositions and successful product launches,
Responsibilities
- Act as the central connector between Product Management, Customer Insights, Market Insights, and Sales
- Provide day-to-day leadership, coaching, and development for direct reports, ensuring high performance and alignment to business priorities
- Develop clear, differentiated value propositions aligned to product strategy and market opportunity
- Translate product capabilities, market insight, and customer needs into compelling messaging
- Define and execute go-to-market strategies for product launches and in-life propositions
- Drive structured GTM planning across sales, marketing, and product teams
- Develop tools such as battlecards, value propositions, and sales narratives
- Enable Sales teams with clear, actionable messaging and market context
- Capture feedback from Sales and market interactions
Job description
Mitsubishi Electric UK is seeking a Product Marketing Manager to develop positioning, messaging, and go-to-market strategy for defined product groups within the Commercial HVAC&R portfolio. This role sits at the center of the Analysis Action Narrative value chain, ensuring market-facing activity is insight-led and commercially impactful.
You will connect Market Insights and Customer Insights with Product Management to deliver differentiated value propositions and successful product launches,
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