Customer Insights Lead — Shape Strategy & Experience (Hybrid)

Mitsubishi Electric UK; Hatfield (MA); Hybrid; USD 90,000 - 150,000; Full time

Benefits offered by this job

Annual leave 25 days + holidays

Flexible working (home or hybrid)

Pension

Life Assurance

Private Medical & Dental insurance

Cash Plan

Discount platform

Colleague Referral Scheme

Holiday Buy

Long Service Awards

Cycle to Work

Sports & Social Club

Job summary

Mitsubishi Electric UK is seeking a Customer Insights Manager to develop a deep understanding of customer needs, behaviours and decision journeys across targeted markets. You will consolidate insights from feedback programs, CRM, research studies, market data and stakeholders to inform product strategy and go-to-market decisions.

You will drive customer-informed decision making, lead Voice of Customer initiatives and validate propositions, messaging and campaigns to ensure relevance and impact

Responsibilities

• Develop and maintain a deep understanding of customer needs, behaviours, decision-making journeys and unmet needs across key customer segments.
• Drive customer-informed decision making by translating customer insight into actionable recommendations that influence product strategy, proposition development, customer experience improvements and commercial priorities.
• Identify customer learning priorities and lead the development of Voice of Customer and customer insight initiatives to strengthen business understanding and customer focus.
• Provide customer-led validation of propositions, positioning, messaging and go-to-market activities to improve relevance and effectiveness.
• Champion the voice of the customer across the organisation, ensuring customer needs and feedback are represented in strategic, commercial and operational decision-making.

Job description

Mitsubishi Electric UK is seeking a Customer Insights Manager to develop a deep understanding of customer needs, behaviours and decision journeys across targeted markets. You will consolidate insights from feedback programs, CRM, research studies, market data and stakeholders to inform product strategy and go-to-market decisions.

You will drive customer-informed decision making, lead Voice of Customer initiatives and validate propositions, messaging and campaigns to ensure relevance and impact