Product Marketing Lead: GTM, Messaging & Enablement

Marsh; New York (NY); Hybrid; USD 91,000 - 182,000; Full time

Benefits offered by this job

Health benefits

Tuition assistance

401K

Job summary

Marsh in New York, NY is seeking a strategic Product Marketing Lead to define how our solutions are positioned, messaged, and brought to market. You will partner with product, sales, and business leadership to translate complex capabilities into client-centric narratives that drive awareness and revenue growth.

The ideal candidate has deep product marketing experience, a data-driven mindset, and the ability to influence across functions while maintaining consistent messaging across channels.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Significant experience in product marketing, go-to-market strategy, integrated marketing, or a related discipline.
• Proven ability to develop product positioning, messaging, and sales enablement materials that drive business results.
• Experience partnering cross-functionally with sales, product, operations, and senior leadership.
• Strong analytical skills with the ability to translate market and performance data into actionable marketing strategy.
• Excellent written, verbal, and presentation skills.
• Demonstrated ability to manage multiple priorities in a fast-paced, matrixed environment.

Responsibilities

• Positioning & Messaging: Develop clear, differentiated positioning and messaging frameworks for products, solutions and platforms.
• Go-to-Market Strategy: Lead go-to-market strategy for new products, enhancements and features, partnering closely with the business and sales.
• Sales Enablement: Create and maintain library of high-impact education and sales tools, including thought-leadership, one-pagers, case studies, product guides, etc.
• Market & Competitive Intelligence: Monitor the competitive landscape and synthesize insights into actionable strategy.
• Content & Thought Leadership: Partner with marketing content team members and carrier partners to develop thought-leadership materials.
• Leadership & Collaboration: Collaborate with the business, sales, operations, and leadership on strategy and priorities.
• Event Management: Lead the planning and executive for client-facing events.

Skills

Product marketing

Go-to-market strategy

Sales enablement

Market intelligence

Content & thought leadership

Leadership & collaboration

Event management

Education

Bachelor’s degree in Marketing/Communications/Business

Job description

Marsh in New York, NY is seeking a strategic Product Marketing Lead to define how our solutions are positioned, messaged, and brought to market. You will partner with product, sales, and business leadership to translate complex capabilities into client-centric narratives that drive awareness and revenue growth.

The ideal candidate has deep product marketing experience, a data-driven mindset, and the ability to influence across functions while maintaining consistent messaging across channels.