Product Marketing Manager: GTM & Messaging Strategist

Cengage Group; Anchorage (AK); Remote; USD 67,000 - 87,000; Full time

Job summary

Cengage Group is seeking a Product Marketing Manager to translate market insights into clear messaging and enablement assets. This role collaborates with Product Management, GTM teams, and Sales to support market-informed positioning and launch readiness across assigned products or initiatives.

You'll drive GTM readiness, analyze market dynamics, and shape the product roadmap with cross-functional teams, developing value propositions, personas, and product descriptions for web and marketing

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or equivalent practical experience.
• Typically requires 5+ years of related experience in product marketing.
• Strong messaging and enablement asset development.
• Cross-functional collaboration with Product, Sales, and Marketing.

Responsibilities

• Coordinate messaging, enablement assets, and timelines across Product, Marketing, and Sales teams.
• Analyze market dynamics, customer needs, and competitive landscape to inform product positioning.
• Gather voice-of-customer insights to support messaging and launches.
• Shape product roadmap inputs in partnership with Product Management.
• Develop and maintain foundational product messaging and descriptions.
• Collaborate with Sales Enablement to create demos and one-pagers.
• Maintain product messaging across web and channels.
• Lead awards, sponsorships, and events content for webinars.

Skills

Product marketing

GTM readiness

Market analysis

Cross-functional collaboration

Influencing

Communication

Sales enablement

Stakeholder alignment

Education

Bachelor’s degree or equivalent

Job description

Cengage Group is seeking a Product Marketing Manager to translate market insights into clear messaging and enablement assets. This role collaborates with Product Management, GTM teams, and Sales to support market-informed positioning and launch readiness across assigned products or initiatives.

You'll drive GTM readiness, analyze market dynamics, and shape the product roadmap with cross-functional teams, developing value propositions, personas, and product descriptions for web and marketing