Product Marketing Team Lead: GTM Strategy & Growth

Bloomberg Industry Group; Arlington (VA); On-site; USD 125,000 - 165,000; Full time

Job summary

Bloomberg Industry Group is seeking a Team Lead, Product Marketing to drive the end-to-end marketing strategy for a defined business unit. You will align ICPs and buyer personas, establish cohesive messaging, and act as a strategic advisor to guide product roadmaps and packaging.

Lead a marketers team while contributing hands-on to priority launches and messaging challenges. You will partner with Sales, Product, and Demand Generation to execute scalable GTM programs, develop outcomes-focused

Qualifications

• Bachelor's degree or equivalent experience.
• 7-10+ years of technical product marketing experience, preferably in SaaS or subscription B2B solutions.
• Demonstrated experience leading product marketing for a portfolio or multiple products.
• Proven ability to develop and scale go-to-market strategies and messaging frameworks.
• Experience managing or mentoring team members, with a strong interest in talent development.
• Strong understanding of customer pain points, market composition, and competitive landscape.
• Proven experience in go-to-market strategies and product content development.
• Exceptional ability to translate technical details into customer-centric messaging.
• Strong leadership and interpersonal skills, fostering collaboration across sales, marketing, and product teams.

Responsibilities

• Own and drive the end-to-end product marketing strategy for a business unit, aligned to organizational goals and growth priorities.
• Define and operationalize a clear ICP and buyer persona strategy, ensuring all products within the suite are positioned cohesively.
• Establish unified messaging and value propositions across the portfolio, balancing product-level differentiation with suite-level storytelling.
• Act as a strategic advisor to Product and GTM leadership, influencing roadmap, packaging, and commercialization decisions.
• Lead, mentor, and develop a team of product marketers, fostering a high-performance, customer-centric culture.
• Provide coaching on core PMM disciplines, including positioning, messaging, and go-to-market execution.
• Set clear goals, priorities, and success metrics for the team, ensuring alignment with business objectives.
• Act as a hands‑on contributor for priority launches, strategic initiatives, and complex messaging challenges.
• Oversee and guide go-to-market strategies across multiple products, ensuring coordinated and scalable execution.
• Partner with Sales, Product, and Demand Generation teams to drive successful launches, feature releases, and campaigns.
• Identify cross-product use cases and workflows that strengthen the value of the overall solution.
• Ensure consistent, persona-driven narratives across all customer touchpoints.
• Direct the development of high-impact, sales- and marketing-ready content across the product suite (e.g., product briefs, solution narratives, case studies, demos).
• Ensure content reflects a cohesive story for the target buyer, not just individual product features.
• Elevate the quality and consistency of messaging across channels, from top‑of‑funnel campaigns to late‑stage sales materials.
• Provide product-oriented materials to support the sales cycle, including customer presentations, one-pagers, and objection‑handling documents.
• Equipsalesand events teams with competitive positioning and tailored content to address market challengesat in person and virtual events.
• Lead the synthesis of market, customer, and competitive insights to inform strategy and positioning.
• Ensure insights are translated into actionable guidance for Product, Sales, and Marketing teams.
• Partner with Product Management to ensure the voice of the customer is reflected in roadmap decisions.
• Serve as the central connector across Product, Sales, Demand Generation, Customer Success, and Strategy teams.
• Drive alignment on priorities, messaging, and execution across stakeholders.
• Represent the business unit and product suite in executive discussions, customer engagements, and industry events.

Skills

Leadership

Go-to-market

Messaging

Cross-functional collaboration

Mentor/team leadership

Strategic thinking

Education

Bachelor's degree or equivalent experience

Tools

Salesforce

Marketo

HubSpot

Job description

Bloomberg Industry Group is seeking a Team Lead, Product Marketing to drive the end-to-end marketing strategy for a defined business unit. You will align ICPs and buyer personas, establish cohesive messaging, and act as a strategic advisor to guide product roadmaps and packaging.

Lead a marketers team while contributing hands-on to priority launches and messaging challenges. You will partner with Sales, Product, and Demand Generation to execute scalable GTM programs, develop outcomes-focused