Product Marketing Lead

Beacon Hill Staffing Group, LLC; Chicago (IL); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Comprehensive benefits

Job summary

Beacon Hill Staffing Group, LLC is seeking an experienced Product Marketing Lead to drive go-to-market strategy, positioning, and adoption for a portfolio of data, analytics, and AI-powered solutions. You will partner with Product, Sales, Customer Success, and Marketing leadership to shape market narratives and support launches.

The role focuses on defining buyer personas, launching initiatives, and developing compelling customer stories to accelerate growth, with ownership of executive-level

Qualifications

• Bachelor's degree preferred, not required.
• 8+ years of product marketing, go-to-market, or strategic marketing experience.
• Experience marketing SaaS, technology, analytics, AI, or enterprise software solutions.
• Proven ability to collaborate across Product, Sales, Customer Success, and Marketing teams.
• Strong storytelling and communication skills with the ability to simplify complex concepts.
• Experience developing sales enablement materials and supporting product launches.

Responsibilities

• Develop product positioning, messaging frameworks, and value propositions that differentiate complex technology solutions.
• Define target customer profiles, buying committees, and buyer personas for go-to-market.
• Lead product launches from strategy through execution with cross-functional partners.
• Create sales enablement materials including presentations, battlecards, case studies, scripts, and insights.
• Translate technical capabilities into customer-focused business value with Product Management.
• Conduct market, customer, and competitive research to inform strategy.

Skills

Product marketing

Go-to-market

Strategic marketing

Cross-functional

Sales enablement

Storytelling

Executive presentations

Education

Bachelor's degree

Job description

Beacon Hill was founded to set a new standard in search, career placement and flexible staffing.

A leading global consulting and technology organization is seeking an experienced Product Marketing Lead to drive go-to-market strategy, positioning, and adoption for a portfolio of innovative data, analytics, and AI-powered solutions. This highly visible role will partner closely with Product, Sales, Customer Success, and Marketing leadership to shape market narratives, support launches, and build compelling customer stories that accelerate growth.

THE ROLE:

• Develop product positioning, messaging frameworks, and value propositions that clearly differentiate complex technology solutions in the market.
• Define target customer profiles, buying committees, and buyer personas to inform go-to-market strategy.
• Lead product launches from strategy through execution, partnering cross-functionally to ensure commercial readiness.
• Create sales enablement materials including presentations, battlecards, case studies, demo scripts, and competitive insights.
• Work closely with Product Management to translate technical capabilities into customer-focused business value.
• Conduct market, customer, and competitive research to identify opportunities and inform product strategy.
• Support pricing, packaging, and commercialization initiatives.
• Develop executive-level presentations, thought leadership content, webinars, and customer-facing communications.
• Partner with sales teams to improve field adoption, product understanding, and pipeline generation.
• Analyze win/loss feedback and market trends to refine positioning and messaging strategies.
• Serve as a product evangelist internally and externally through presentations, customer meetings, and industry events.

YOU:

• Bachelor's degree preferred, not required.
• 8+ years of product marketing, go-to-market, or strategic marketing experience.
• Experience marketing SaaS, technology, analytics, AI, or enterprise software solutions.
• Proven ability to collaborate across Product, Sales, Customer Success, and Marketing teams.
• Strong storytelling and communication skills with the ability to simplify complex concepts.
• Experience developing sales enablement materials and supporting product launches.
• Strong strategic thinking, competitive analysis, and stakeholder management capabilities.
• Comfortable presenting to executive audiences and influencing business decisions.
• Experience in healthcare, life sciences, consulting, technology, or data-driven businesses is highly preferred.

This company offers a competitive base salary plus bonus eligibility and a comprehensive benefits package.

Beacon Hill is an equal opportunity employer and individuals with disabilities and/or protected veterans are encouraged to apply.

California residents: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Company Profile:

Founded by industry leaders to set a new standard in search, career placement and flexible staffing, we deliver coordinated staffing solutions with unparalleled service, a commitment to project completion and success and a passion for innovation, creativity and continuous improvement. Our niche brands offer a complete suite of staffing services to emerging growth companies and the Fortune 500 across market sectors, career specialties/disciplines and industries. Over time, office locations, specialty practice areas and service offerings will be added to address ever changing constituent needs. Learn more about Beacon Hill and our specialty divisions, Beacon Hill Associates, Beacon Hill Financial, Beacon Hill HR, Beacon Hill Legal, Beacon Hill Life Sciences and Beacon Hill Technologies by visiting www.bhsg.com .

Benefits Information:

Beacon Hill offers a robust benefit package including, but not limited to, medical, dental, vision, and federal and state leave programs as required by applicable agency regulations to those that meet eligibility. Upon successfully being hired, details will be provided related to our benefit offerings.

We look forward to working with you.Beacon Hill. Employing the Future (TM)